Awesome days start with DryNites®
Bedwetting is a source of anxiety for children and parents.
DryNites® want to ease these worries.
How do we position them as the solution?
From audience research we identified the pain points.
Worry and anxiety before bedtime.
A broken nights sleep.
An upsetting start to the day.
A fear of a detrimental impact on their little ones childhood.
We wanted to focus on the emotional benefits of being a happy, worry free child.
Our story was simple, provide unbeatable night time protection while communicating:
Kids can go to bed worry-free
Have a dry night's sleep
And wake up awesome!
Our previous DryNites® activity helped grow the brand by 7.5% and allowed them to hit record sales in 2020
Awesome days start with DryNites® launched February 2021