September is the month of Brighton Digital Festival and you can get involved by coming along to the Creative, Design & IT Open Studios, running from the 5th-9th September. All this week, companies will be opening their doors for people to find out what happens behind the scenes of some of the most innovative businesses in Brighton. We at RocketMill couldn’t pass up this opportunity to share some of what we do, so we’re hosting a Hangover Free Digital Marketing…

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Expanded Text Ads, announced at Google’s Performance Summit back in May, have gone live within the last couple of weeks. We wanted to break down what they’re all about and see what impact they will have on ad campaigns. Higher Character Limit The whole point of the Expanded Text Ads (ETAs) update is that the character limit is much higher than before. Previously, ads followed a 25-35-35 rule: one 25-character headline and two 35-character description lines. With the new update,…

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You may have seen the recent article on Search Engine Land regarding 30x redirects and PageRank. If not, don’t worry – you can find it here. Essentially, the article summarises the confirmation by Google engineer Gary Illyes that a 30x redirect will no longer result in a dilution of PageRank. This is a source of contention as many in the SEO community have debated this for many years. So what are these redirects? 30x redirects enable websites to bypass broken…

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A/B testing plays a huge role in digital marketing when it comes to website and page design in ecommerce. When it comes to maximising conversation rates, the ability to compare two versions of a single variable to see which one performs better can be invaluable for marketing managers. How can you make the most of the A/B tests you run, though? Data “It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to…

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Now that we’re settled into the lovely seaside surroundings of our new office in Brighton, it’s time to dive head-first into the vibrant digital community that this city so effortlessly nurtures. We thought we’d begin our quest to meet fellow Brighton tech-heads by teaming up with the wonderful Codebar. Helping the local community learn Codebar is a nationwide non-profit initiative providing learning to underrepresented groups who are looking to expand their career opportunities, or just learn a new skill. Free…

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Have you ever been searching for some information on Google and ended up on a page so monstrously bad that it offended each of your senses in turn? Many such pages exist, and the reason they’re often given prominence in search results is down to one thing – links. Links are the reason the Internet works, and the reason why so much of it is broken. Link building, link buying, link prospecting, and many other similar activities have contorted search…

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Joshua Topolsky, the co-founder of Vox Media and until recently Digital Editor at Bloomberg, published a damning assessment of the publishing industry late last month – I’d encourage you to give it a read here. The main thrust of the piece is that what traditional media does (or did) so well – build relationships with readers – is being lost in the race for more pageviews, which are needed to get eyeballs on ad inventory and fill the giant hole…

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Just when you thought the marketing world was overflowing with jargon, another phrase is thrown into the mix. This time: micro-moments. Google’s way of referring to the need to appeal to mobile customers regularly on the hunt for new information, this isn’t, however, a buzzword to add to your avoid-list. Instead, content marketers need to be focusing on, and optimising content for, these moments and incorporating them into their strategies. In this article, we explore: What micro-moments are Why you…

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