Careers - Senior CRO Executive

As RocketMill’s Senior Conversion Rate Optimisation (CRO) Executive, reporting to our CRO Manager, you will play a crucial role in supporting our CRO Programme. In this new role for the team, you will ensure we deliver exceptional performance by methodically applying quantitative & qualitative analysis, behavioural insights, UX innovation and technology to enhance our clients’ digital experiences.

Using expertise in a range of analytical tools and AB testing platforms, and applying knowledge of human behaviour, you will be responsible for leading successful optimisation initiatives on behalf of our clients.

Key Responsibilities

• Effectively combine skills in digital analytics, statistical testing, user research, and behavioural economics to identify and deliver incremental improvements to our clients’ digital experiences
• Produce client-facing reports for conversion audits and completed experiments, with an emphasis on transferrable learnings and their practical applications
• Brief UX colleagues to create wireframes and test designs that meet the hypothesis to enable the creation of testing variants
• Brief experimentation builds and QA requirements to our development partners
• Monitor AB tests within the testing platforms, confident in correctly concluding and analysing the results of an experiment
• Maintain a high standard of work and be responsible for the successful delivery of CRO campaigns for your clients
• Ensure each of your clients have a thorough plan of activity that is well-reasoned, documented, and communicated effectively
• Collaborate with the Data & Insight team to support you with high quality data for your analysis, customer and market insight, data science, and technical implementation of technology
• Where applicable, coordinate effectively with other service lines, external contractors, and client stakeholders to deliver campaigns efficiently
• Proactively identify opportunities to deliver additional value for clients
• Be informed of industry trends and identify and contribute ideas to improve RocketMill’s Conversion Rate Optimisation product

Skills Profile

• An experienced CRO Executive, you will have the ability to identify and prioritise research and testing opportunities according to the client’s objectives & you will have the technical expertise to support robust experimentation processes
• Highly capable with testing technology, web analytics,  experiment design, behavioural analysis, and statistical analysis
• Ability to design robust experiments with an appropriate hypothesis, treatment, methodology, and KPI
• Experience in a variety of qualitative and quantitative digital analytics tools such as Google Analytics, Hotjar, SessionCam, ContentSquare and User Testing tools
• Sound experience in any AB testing platforms such as Google Optimize, Webtrends Optimize, Convert,  VWO, Optimizely or Adobe Target
• Good working knowledge of Google Analytics and/or Adobe Analytics
• Experience in designing effective questions for use in polls and surveys
• Accountability, drive, intelligence, and passion
• Ability to clearly articulate results and insight in ways that make sense to others, both through written reports and client-facing presentations
• Ability to identify and articulate valuable short and long-term opportunities to colleagues and clients
• Excellent team collaboration and interpersonal skills
• Excellent written and spoken English, excellent presentation skills
• Excellent communication, collaboration, and interpersonal skills, with the ability to manage multiple client accounts and their  technical and non-technical stakeholders
• An understanding of RocketMill’s other services and how they interact with our CRO activities

Desirable

• Website and/or user experience design
• Google Cloud Platform 
• Data visualisation
• Server-side testing methods
• Personalisation technologies and methods
• Fluency in modern European languages (written and verbal).