15 Mar 2022
What is it?
Shopify is one of the most widely used and powerful e-commerce platforms on the web.
Its success is linked to its easy-to-use CMS, designed with a UX-first approach.
This makes setting up and managing an online store less daunting and reduces development costs.
Shopify’s power lies in its app store – a treasure trove of integrations to customise a store’s look and feel, increase conversion rates and create a delightful experience for shoppers.
Why is it important?
For UX, Shopify apps can improve key areas:
- Conversion rates – Upselling apps such as “iCart” aid cross-selling; bundled product recommendations improve AoV; and quiz builders such as “Octane AI” increase product engagement
- A delightful user experience – Cart abandonment apps such as “Rivo” recover users who leave; pop-out baskets reduce steps to checkout; and Shopify’s “Shop channel” creates a free mobile app experience, providing smoother payment and order tracking
This is all available via the Shopify App Store with minimal development required.
What to do next?
- Conduct quantitative and qualitative research to understand where customer friction points are on your Shopify website
- Use this to identify where your e-commerce UX could be more elegant
- Draw up a list of priorities to improve
- Identify apps that can help with
these priorities – be aware that some
apps have commercials attached and/or traffic requirements
- Test app effectiveness, using a robust methodology to ensure you’re seeing returns
- Speak to us if you need help