Briefing

Category

UX

Date posted

15 Mar 2022

Read Time

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Supercharge your Shopify site with apps and integrations

What is it?

Shopify is one of the most widely used and powerful e-commerce platforms on the web.

Its success is linked to its easy-to-use CMS, designed with a UX-first approach.

This makes setting up and managing an online store less daunting and reduces development costs.

Shopify’s power lies in its app store – a treasure trove of integrations to customise a store’s look and feel, increase conversion rates and create a delightful experience for shoppers.

Why is it important?

For UX, Shopify apps can improve key areas:

  • Conversion ratesUpselling apps such as “iCart” aid cross-selling; bundled product recommendations improve AoV; and quiz builders such as “Octane AI” increase product engagement
  • A delightful user experienceCart abandonment apps such as “Rivo” recover users who leave; pop-out baskets reduce steps to checkout; and Shopify’s “Shop channel” creates a free mobile app experience, providing smoother payment and order tracking

This is all available via the Shopify App Store with minimal development required.

What to do next?

  1. Conduct quantitative and qualitative research to understand where customer friction points are on your Shopify website
  2. Use this to identify where your e-commerce UX could be more elegant
  3. Draw up a list of priorities to improve
    the experience
  4. Identify apps that can help with
    these priorities – be aware that some
    apps have commercials attached and/or traffic requirements
  5. Test app effectiveness, using a robust methodology to ensure you’re seeing returns
  6. Speak to us if you need help