Website Migration

Migrating your website is a lot like moving home; the excitement of new opportunities tempered by the stress of managing logistics – and the worry that something could go wrong. We act as guardians, ensuring your migration has a positive impact on your digital marketing activities.


We’re trusted by a host of exciting brands

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Website Migration Services

How we do it

Migration plan

Our technical and strategic teams will collaborate on a migration plan that works for your business. First we’ll learn the purpose of your migration, be it a new look, an entirely new territory or a http to https migration. Then we will prepare a comprehensive migration document: an essential point of reference before, during and after the move. This defines every action needed to successfully migrate your website.

Redirect mapping

When you change the address of a webpage, links to the old address will break. Because natural links play a crucial role in determining your organic ranking, this can have a catastrophic effect on your visibility and traffic. We are experts at creating website redirect maps that bridge the gap between old and new addresses, to ensure users and search engines are rerouted without disruption.

Hand-in-hand support

Our technical SEO consultants will provide regular email and phone support as you transfer your website to its new location. Following our guidance will help your site and traffic remain as stable as possible.

Post-migration testing

After your site move, our technical team will test your website to verify its integrity. We will make sure addresses from your old website redirect to the appropriate location on your new site, and test for errors with analytics tracking or ecommerce functionality. We will also monitor error messages and notifications from Google Search Console.

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“RocketMill is a business run by experts who you can actually talk to and understand. Even when the subject matter gets very technical you don't feel bewildered or left behind. It’s great advice has been invaluable in helping IDG grow its traffic and its editorial strategy to become a market leader in its field. We would, and have many times, recommended RocketMill as a superb business partner. ”

How we helped IDG achieve record Black Friday traffic

Our Technical SEO services

We provide a range of Technical SEO services, on an ongoing or consultancy basis.

Organic Search Strategy

Build a long-term strategy for visibility.

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Site Migration

Protect visibility when you migrate.

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Inbound Link Hygiene

Assess the quality of links to you and your competitors.

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Keyword Research

Find opportunities and benchmark your performance.

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Technical SEO Audits

Diagnose faults and develop an actionable roadmap.

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Site Architecture

Make your site a breeze for users and search engines alike.

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Site Speed & Security

Take advantage of everything from HTTPS migration to AMP.

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Mobile SEO

Streamline your mobile experience to capture customers on the move

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Recent awards

Our work is celebrated across the industry.

Our insight

23 min Read

Google Speed Update, July 2018: The New Mobile Ranking Factor

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13 min watch

Video: Why You Might Need to Migrate Your Website Before Brexit

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19 min Read

Google Broad Core Algorithm Update: March & April 2018 📈

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