Our technical and strategic teams will collaborate on a migration plan that works for your business. First we’ll learn the purpose of your migration, be it a new look, new products, or an entire new territory. Then we will prepare a comprehensive migration document: an essential point of reference before, during and after the move. This defines every action needed to successfully migrate your website.
When you change the address of a webpage, links to the old address will break. Because natural links play a crucial role in determining your organic ranking, this can have a catastrophic effect on your visibility and traffic. We are experts at creating website redirect maps that bridge the gap between old and new addresses, to ensure users and search engines are rerouted without disruption.
Our technical SEO consultants will provide regular email and phone support as you transfer your website to its new location. Following our guidance will help your site and traffic remain as stable as possible.
After your site move, our technical team will test your website to verify its integrity. We will make sure addresses from your old website redirect to the appropriate location on your new site, and test for errors with analytics tracking or ecommerce functionality. We will also monitor error messages and notifications from Google Search Console.