Late in 2016, Google confirmed they were splitting their index of the web in two, with mobile results now separated from desktop results. Our technical SEO audits will explain how to optimise your mobile website to maximise visibility on search engines.
We test your website on a range of mobile devices and mobile browsers. This helps you support users who haven’t upgraded to the very latest handsets. Moreover, our consultants find technical fixes by analysing your mobile website’s source code.
Robust keyword research forms the foundation of all our organic search campaigns. Mobile SEO presents you with a new challenge, because keywords are often spoken aloud. (In fact, about 50% of Google queries from mobile users are voice searches.)
We use a suite of tools to help you target natural language keywords. Firstly, our Technical SEO team identify the questions posed to Google Now, Siri, Cortana and Alexa. Then, we support our Content Marketing team in optimising your copy to reflect conversational queries.
We also streamline your site structure for mobile search engine crawlers.
The result: pages that are easy for search engines to understand, read aloud, and present to your target audience.
Your customers aren’t just speaking to their phones anymore. Now, there are several virtual assistants controlling every aspect of their lives. From “OK Google” on Google Home, to “Alexa” on the Amazon Echo, these tools represent emerging opportunities to connect with searchers. The question is: how do you optimise for search results where there isn’t even a screen?
“OK Google” answers voice queries by reading from the Featured Snippet box shown at the top of traditional search results. We help our clients capture Featured Snippets through technical and content optimisation. Our work also appears in the ‘People Also Ask’ box on desktop and mobile Google results. Moreover, we can help you optimise your video content to appear in Suggested Clips on Google.
By optimising for virtual assistants, we also build your brand reputation.
According to the HTTP Archive, in March 2017 the size of the average web page was 2.6 megabytes. For comparison, the full text of War and Peace is only 3.2 megabytes. As webpages get larger, load times get longer. This is especially true on mobiles with weaker connections to the internet.
For a faster mobile experience, our consultants can help you set up Accelerated Mobile Pages, also known as AMP. These use a stripped-back programming language to load your content almost instantly. We have hands-on experience building AMP landing pages for some of the world’s largest publishing companies. Whether you run a blog or a magazine portfolio, we can show you how to include AMP in your digital publishing workflow.
With more than 90 billion apps downloaded in 2016, apps are in demand within a crowded landscape. If you’ve taken the trouble to develop an app for your business, it is critical to maximise its visibility within Apple’s App Store and Google Play. RocketMill can use ASO techniques to increase your app store ranking and download count. Moreover, we can help you avoid lowering your ranking through poor user experience.
If your app provides a native version of your mobile site’s functionality, we can help connect the two experiences. This way, your app can appear in Google results on iOS and Android.
We provide a range of Paid Media services, on an ongoing or consultancy basis.
Our work is celebrated across the industry.