Mobile SEO

Your website needs to reach your customers wherever they are, whatever their device. It’s not enough to serve a back-to-basics site for mobile and tablet users. For successful SEO in 2017, your mobile experience needs to be as good as – if not better than – your ‘full’ website. We deliver outstanding mobile SEO and UX, helping you capture more customers from searches made on the move.

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How we do it

Mobile SEO audits

Late in 2016, Google confirmed they were splitting their index of the web in two, with mobile results now separated from desktop results. Our technical SEO audits will explain how to optimise your mobile website to maximise visibility on search engines.

We test your website on a range of mobile devices and mobile browsers. This helps you support users who haven’t upgraded to the very latest handsets. Moreover, our consultants find technical fixes by analysing your mobile website’s source code.


Conversational keyword research

Robust keyword research forms the foundation of all our organic search campaigns. Mobile SEO presents you with a new challenge, because keywords are often spoken aloud. (In fact, about 50% of Google queries from mobile users are voice searches.)

We use a suite of tools to help you target natural language keywords. Firstly, our Technical SEO team identify the questions posed to Google Now, Siri, Cortana and Alexa. Then, we support our Content Marketing team in optimising your copy to reflect conversational queries.

We also streamline your site structure for mobile search engine crawlers.

The result: pages that are easy for search engines to understand, read aloud, and present to your target audience.


Virtual assistant optimisation

Your customers aren’t just speaking to their phones anymore. Now, there are several virtual assistants controlling every aspect of their lives. From “OK Google” on Google Home, to “Alexa” on the Amazon Echo, these tools represent emerging opportunities to connect with searchers. The question is: how do you optimise for search results where there isn’t even a screen?

“OK Google” answers voice queries by reading from the Featured Snippet box shown at the top of traditional search results. We help our clients capture Featured Snippets through technical and content optimisation. Our work also appears in the ‘People Also Ask’ box on desktop and mobile Google results. Moreover, we can help you optimise your video content to appear in Suggested Clips on Google.

By optimising for virtual assistants, we also build your brand reputation.


Accelerated Mobile Pages (AMP)

According to the HTTP Archive, in March 2017 the size of the average web page was 2.6 megabytes. For comparison, the full text of War and Peace is only 3.2 megabytes. As webpages get larger, load times get longer. This is especially true on mobiles with weaker connections to the internet.

For a faster mobile experience, our consultants can help you set up Accelerated Mobile Pages, also known as AMP. These use a stripped-back programming language to load your content almost instantly. We have hands-on experience building AMP landing pages for some of the world’s largest publishing companies. Whether you run a blog or a magazine portfolio, we can show you how to include AMP in your digital publishing workflow.


App store optimisation (ASO)

With more than 90 billion apps downloaded in 2016, apps are in demand within a crowded landscape. If you’ve taken the trouble to develop an app for your business, it is critical to maximise its visibility within Apple’s App Store and Google Play. RocketMill can use ASO techniques to increase your app store ranking and download count. Moreover, we can help you avoid lowering your ranking through poor user experience.

If your app provides a native version of your mobile site’s functionality, we can help connect the two experiences. This way, your app can appear in Google results on iOS and Android.

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“RocketMill is a business run by experts who you can actually talk to and understand. Even when the subject matter gets very technical you don't feel bewildered or left behind. It’s great advice has been invaluable in helping IDG grow its traffic and its editorial strategy to become a market leader in its field. We would, and have many times, recommended RocketMill as a superb business partner. ”
SIMON JARY
PC ADVISOR
PC ADVISOR

How we helped IDG achieve record Black Friday traffic

Our Technical SEO services

We provide a range of Technical SEO services, on an ongoing or consultancy basis.

Organic Search Strategy

Build a long-term strategy for visibility.

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Site Migration

Protect visibility when you migrate.

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Inbound Link Hygiene

Assess the quality of links to you and your competitors.

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Keyword Research

Find opportunities and benchmark your performance.

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Technical SEO Audits

Diagnose faults and develop an actionable roadmap.

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Site Architecture

Make your site a breeze for users and search engines alike.

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Site Speed & Security

Take advantage of everything from HTTPS migration to AMP.

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Mobile SEO

Streamline your mobile experience to capture customers on the move

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Recent awards

Our work is celebrated across the industry.

Our insight

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