Link Auditing

Brands should earn links through positive PR, instead of building them for SEO. Poor-quality links can even prompt Google penalties, which remove your site from search results. If your organic visibility is suffering because of link-building, we can help. Our technical consultants will identify the lowest quality links to your website. Then, we will sever the links, rebuilding search engines’ trust in your site.


How we do it

Find your inbound links

We begin by finding all the links pointing at your website. Firstly, we source up-to-date inbound link data from specialist backlink analysis platforms. We then layer in proprietary data from services such as Google Search Console. This gives our consultants a comprehensive list of inbound links to review.

Assess link quality and quantity

We then identify links to your website which may be harmful for organic search. Our consultants find domains with poor trust ratings, such as link farms and spam directories. Links from these sites can trigger algorithms such as Google Penguin. This “guilt by association” penalises your website, reducing visibility on search engines. We also investigate at the construction of links to your site – for example, a link’s textual and technical attributes.

Disavow bad links and domains

Once we have found the low-quality links to your site, the next step is to disavow them. Where possible, our consultants contact the poor-quality sites to request removal of your link. If this is not possible, or unsuccessful, we compile a ‘disavow list’. This provides search engines with a list of links to your site which you want them to ignore. This severs the relationship, removing the negative influence of low-quality links to your website.

Competitor backlink profiling

We can also identify opportunities to gain high-quality natural inbound links. The most common way is competitor backlink profiling. Our technical consultants firstly compile a list of links to your competitors. Then, we cross-reference this with a list of links to your website. This can identify quick wins to help improve the health of your backlink profile. Moreover, it will form a valuable resource for your ongoing digital PR strategy.

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What Our Clients Say

“I often forget that the team at RocketMill are a separate company because they are so integrated in our business it feels as if they’re part of the family. They deliver everything that’s promised, achieve consistently positive results and I wouldn’t consider working with anyone else.”
Jenny Naiff
Head of Digital Marketing

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Visit us in Brighton

For advice on link auditing, why not visit our offices in Brighton (a stone’s throw from the station) and meet the team?

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