We begin by finding all the links pointing at your website. Firstly, we source up-to-date inbound link data from specialist backlink analysis platforms. We then layer in proprietary data from services such as Google Search Console. This gives our consultants a comprehensive list of inbound links to review.
We then identify links to your website which may be harmful for organic search. Our consultants find domains with poor trust ratings, such as link farms and spam directories. Links from these sites can trigger algorithms such as Google Penguin. This “guilt by association” penalises your website, reducing visibility on search engines. We also investigate at the construction of links to your site – for example, a link’s textual and technical attributes.
Once we have found the low-quality links to your site, the next step is to disavow them. Where possible, our consultants contact the poor-quality sites to request removal of your link. If this is not possible, or unsuccessful, we compile a ‘disavow list’. This provides search engines with a list of links to your site which you want them to ignore. This severs the relationship, removing the negative influence of low-quality links to your website.
We can also identify opportunities to gain high-quality natural inbound links. The most common way is competitor backlink profiling. Our technical consultants firstly compile a list of links to your competitors. Then, we cross-reference this with a list of links to your website. This can identify quick wins to help improve the health of your backlink profile. Moreover, it will form a valuable resource for your ongoing digital PR strategy.