Link Auditing

Brands should earn links through positive PR, instead of building them for SEO. Poor-quality links can even prompt Google penalties, which remove your site from search results. If your organic visibility is suffering because of link-building, we can help. Our technical consultants will identify the lowest quality links to your website. Then, we will sever the links, rebuilding search engines’ trust in your site.

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How we do it

Find your inbound links

We begin by finding all the links pointing at your website. Firstly, we source up-to-date inbound link data from specialist backlink analysis platforms. We then layer in proprietary data from services such as Google Search Console. This gives our consultants a comprehensive list of inbound links to review.


Assess link quality and quantity

We then identify links to your website which may be harmful for organic search. Our consultants find domains with poor trust ratings, such as link farms and spam directories. Links from these sites can trigger algorithms such as Google Penguin. This “guilt by association” penalises your website, reducing visibility on search engines. We also investigate at the construction of links to your site – for example, a link’s textual and technical attributes.


Disavow bad links and domains

Once we have found the low-quality links to your site, the next step is to disavow them. Where possible, our consultants contact the poor-quality sites to request removal of your link. If this is not possible, or unsuccessful, we compile a ‘disavow list’. This provides search engines with a list of links to your site which you want them to ignore. This severs the relationship, removing the negative influence of low-quality links to your website.


Competitor backlink profiling

We can also identify opportunities to gain high-quality natural inbound links. The most common way is competitor backlink profiling. Our technical consultants firstly compile a list of links to your competitors. Then, we cross-reference this with a list of links to your website. This can identify quick wins to help improve the health of your backlink profile. Moreover, it will form a valuable resource for your ongoing digital PR strategy.

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“RocketMill is a business run by experts who you can actually talk to and understand. Even when the subject matter gets very technical you don't feel bewildered or left behind. It’s great advice has been invaluable in helping IDG grow its traffic and its editorial strategy to become a market leader in its field. We would, and have many times, recommended RocketMill as a superb business partner. ”
SIMON JARY
PC ADVISOR
PC ADVISOR

How we helped IDG achieve record Black Friday traffic

Our Technical SEO services

We provide a range of Technical SEO services, on an ongoing or consultancy basis.

Organic Search Strategy

Build a long-term strategy for visibility.

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Site Migration

Protect visibility when you migrate.

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Inbound Link Hygiene

Assess the quality of links to you and your competitors.

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Keyword Research

Find opportunities and benchmark your performance.

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Technical SEO Audits

Diagnose faults and develop an actionable roadmap.

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Site Architecture

Make your site a breeze for users and search engines alike.

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Site Speed & Security

Take advantage of everything from HTTPS migration to AMP.

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Mobile SEO

Streamline your mobile experience to capture customers on the move

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Awards this year

Our work is celebrated across the industry.

Our insight

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