Data & Insight

We help clients gain a competitive advantage by using data as an asset. Using our award winning enterprise level expertise we arm and advise clients with business defining intelligence.


Our Data & Insight team are here to make sure you always have a full picture of how your site and campaigns are performing, and where small changes can make big impacts. We believe data is an asset, and can give our clients a competitive advantage across their entire business when used intelligently.

Our Data & Insight team are experts in technologies like BigQuery, JavaScript, R and SQL, and are responsible for many of the custom-built tools we use internally. If we can’t find the right tool for a client’s campaign, Data & Insight are the team which build it. Their unique work in machine learning and data science techniques has been recognised by the UK Search Awards and Drum Awards.

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What We Do

Google Analytics & Tag Manager

All the data in the world is no good if you can’t use it to create real insight. We’ll audit all your data collection, identify any issues, and make recommendations to ensure your tracking is robust and intelligent.

Systems & data integration

Disparate data sources and incompatible systems are the enemies of insight, so we’ll take the time to stitch together internal and external systems to create a definitive overview of your most important metrics to support intelligent decision-making across your business.

Data analysis

We’ll use sophisticated behavioural analysis to guide the decision-making process and improve the performance of all subsequent work. Our analysis will turn complex data problems into simple answers which guide all subsequent work.

Predictive analytics and machine learning

Data & Insight isn’t just about what happened yesterday – we also want to help you plan for what will happen tomorrow. Automated customer clustering, churn prediction, lead scoring and other predictive techniques can help solve problems before they arise, and identify opportunities that are easily missed with traditional data analysis techniques.

Automation & business intelligence

We build intelligent automation into our reporting process using customised data feeds and analytics APIs. Our business intelligence dashboards can report on much more than just individual campaign performance; we can plug in metrics from around your business to give you and your colleagues a real time, digestible view of your marketing performance.

Custom reports

We’ll build custom reports tailored to your business, viewable in real time, using every relevant data source to give a true picture of your digital marketing performance.

Our reporting can be totally customised to fit your needs. We will map our metrics to yours, and can prepare reports of differing granularity for you, your department, or your CEO.

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What Our Clients Say

“Being a small team ourselves we were thrilled to find a local agency that approached our business with such energy and enthusiasm. RocketMill demonstrate an abundance of skill and knowledge which allows us to continually improve and grow. They are truly a pleasure to work with.”
Faye Price
Online Marketing Manager

Data Insight

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