Our Data & Insight team is here to make data-driven marketing a reality. Using data as an asset, we give our clients a competitive advantage across their entire business through the application of analysis.
Our unique work in applying machine learning and data science techniques has achieved great success for our clients, resulting in national recognition including the UK Search Awards and Drum Awards.
Having a vast amount of data is no good if you can’t use it to create real insight. Using the Google Analytics 360 suite, we configure your measurement tools to align with your business goals. Our work ensures your tracking is robust, intuitive and creates opportunities for analysis.
Our analysts turn complex problems into simple, actionable insights that guide the decision-making process. In addition to marketing insight, our analytical processes can be effectively applied across the entirety of your business, from human resources to call centre performance.
Data & Insight isn’t just about what happened yesterday – we help you plan for what will happen tomorrow. Customer segmentation, churn prediction and lead scoring are among some of the challenges we have solved with algorithmic techniques. Our work can help solve problems before they arise, automate business processes, and identify opportunities that are easily missed with traditional data analysis techniques.
Producing reports by manually moving data from one tool to another is not an effective use of time or money. For this reason, we automate reports and provide access to online dashboards that are updated daily. This creates more time to analyse and act upon insights, and ensures stakeholders have all the information they require to support their daily decision-making.
Disparate data sources and incompatible systems are the enemies of insight. By integrating internal and external systems, we create a definitive overview of your customer data to empower decision-making across your organisation.