We design a winning Amazon marketing strategy.

Why you need an Amazon marketing strategy.

90% of shoppers interact with Amazon during a purchase. More than two-thirds of product clicks happen on the first page of Amazon’s search results. One-third of Amazon product clicks occur on the first two rows displayed.

Like any other search engine, occupying this valuable real estate at each part of your customer's journey is key to driving sales, this is where we set our sights in order to deliver you tangible business value.

We take a holistic approach to Amazon marketing.

We combine our content marketing heritage with tried-and-tested media activation to deliver a clear, results-driven Amazon marketing strategy.

We achieve this by optimising your product listings and enhancing paid performance to boost your position. We are then relentless in our efforts to maintain the ground you gain on your competitors and continue to pursue incremental advantages.

We use market-leading tools to stay one step ahead of your competition.

Amazon can be notoriously difficult to pull data from. 

We harness the power of the Helium10 platform to provide insight into your products’ organic and sponsored rankings. We keep a close eye on competitors and consider what it takes to gain market share by capitalising on search trends.

Discover Amazon SEO

We share and apply learnings across Amazon activity.

Our Media team use the keywords we identify to structure your account with focused, dynamic campaigns. We identify the quick wins in your Amazon Advertising account to have an immediate impact on your ACOS (Advertising Cost of Sale). Success is shared with the SEO team to implement across sponsored and organic rankings.

An Amazon SEO audit is then completed to identify areas for further improvement. This involves in-depth competitor and keyword research to optimise your Amazon product listings for maximum visibility, based on a customer’s search intent. 

This is fed back into our Amazon Advertising to create a symbiotic relationship between your sponsored and organic activity.

Learn about Amazon Advertising

We keep an eye on your visibility and report back.

We build bespoke dashboards to monitor keyword rankings across organic and sponsored listings. 

Crystal clear and simple to interpret, our dashboards help you understand your position in the market while we carry out the opportunity analysis.

Start planning your Amazon Strategy today

Case Study

How we attained 411% Amazon revenue increase for Huggies® Baby Wipes

Find out how we drove huge revenue increases for Huggies® Baby Wipes products on Amazon, while also cutting ACOS by 82% year-on-year.

RocketMill has become an invaluable partner to Huggies® across digital, but in particular, paid search on all platforms.

Scott Bodie UK Digital Acceleration Manager at Kimberly-Clark
Read Case Study

Our Amazon Marketing Services.

Amazon Marketing Strategy

Define a winning formula for Amazon that compliments your wider marketing strategy.

Amazon Marketing Strategy

Amazon SEO

Optimise Amazon product listings to support performance and improve conversion.

Amazon SEO

Amazon Advertising

Shape the perfect structure and bidding strategies to maximise your ROI.

Amazon Advertising

Recent Awards

Our work is celebrated across the industry.

RocketMill wins five drum recommended digital awards thanks to impressive client feedback.

About us