RocketMill launches DryNites campaign to help kids wake up awesome

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RocketMill launches DryNites campaign to help kids wake up awesome

A new multi million pound campaign for DryNites launches this week across TV, Online Video and Social Media designed to help kids “wake up awesome!”

DryNites is the UK’s leading brand, designed to help parents and their children manage bedwetting. Bedwetting can cause anxiety at bedtime, a broken nights sleep and an upsetting start to the day for parents and their children. With DryNites kids can go to bed worry free, have a dry night’s sleep and wake up awesome!

The purpose of the campaign is to help families manage bedwetting so that kids can worry less about it and get on with enjoying their childhood.

As you can imagine, casting, shooting and producing during a pandemic is no easy feat but we did it safely and smoothly. We shot all of the supporting assets on the same day as the TV ad so we had multiple shoots happening all in the same house – it took a great deal of organisation but our TV producer executed everything with precision.

The strategy, creative, media planning and digital media buying are by RocketMill, Mindshare handle the TV buying. The TV ad was produced by Armoury.

Stephanie Madrell, Senior Brand Manager at DryNites said: “We don’t think kids should worry about bedwetting, we think they should wake up awesome! Our new campaign captures the spirit of this perfectly”

Matt Andrews, Chief Strategy Officer at RocketMill said: “We are proud to launch this work for DryNites, there is a real purpose behind it, helping kids everywhere go to bed worry free and wake up awesome!”

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Notes for editors

RocketMill is one of the UK’s largest and fastest growing independent marketing agencies. We have successfully united old world craft with our modern analytical marketing to provide brands with a full funnel service, using a strategy we call Total Performance. Our services fall into four key areas; analytics, strategy, media and creative.

We have been the top ranked marketing services business for the past two years in The Sunday Times Best Small Companies to work for, which evidences our strategy to put people first.

We are trusted by ambitious SMEs and global brands alike, being the retained agency of note for the likes of Kimberly-Clark™, Gatwick Airport, Dropbox, Dennis Publishing and 1st Central Insurance.

Our strength is evidenced by our compound annual growth rate of 35%+ for the past five years, our track record of long-term client retention, our industry beating staff retention and the awards our client campaigns win.