Join our 5-part Google Analytics 4 webinar series

Learn how to get the most out of Google Analytics 4 with insight into the key features, integrations and best practices

Getting the most out of Google Analytics 4 (GA4) requires more than just initial implementation.

With new features and integrations, increased privacy and the subsequent drop in the value of cookies, ensuring your data analysis is accurate is more important than ever. Data-driven decision-making is crucial for your business to maximise the impact and reach from your investments in marketing.

To equip you with the knowledge and tools you need to harness the power of GA4 for your marketing, we’re hosting a five-part webinar series highlighting key features, integrations and use cases for you and your team. Each session will run for 30 minutes, with an additional 15 minute Q&A. We will cover:

  1. The key to consent management (complete)
  2. How to get the best out of Google Analytics 4
  3. An introduction to BigQuery
  4. An introduction to Looker Studio
  5. Martech must-haves

How to get the best out of Google Analytics 4

7th March at 11AM

Whatever your team size or expertise, having the confidence to track, understand, and analyse your user data is key to improving your marketing efforts. In this session, we’ll share how GA4 differs from Universal Analytics, how to understand GA4 data, how to run standardised reporting and why is analysis so important when running ads.

An introduction to BigQuery

21st March at 11AM

It’s easy to hear the term ‘BigQuery’ and leave it to your team’s data analysts to navigate, but understanding its capabilities and potential can significantly empower decision-makers at all levels. In this session, we explain why BigQuery is key for your website and app analysis, and how to use it to gain deepers insights into your marketing performance.

An introduction to Looker Studio

4th April at 11AM

Visualising your data in a way that is easily accessible beyond your immediate team is key to ensuring that data sits at the heart of your organisation. When integrated with GA4, Looker Studio allows you to easily turn your data into actionable insights. In this session we look at how to connect GA4 data to a Looker Studio dashboard and how to build the reports your team needs to view ongoing marketing performance and inform future decisions.

Martech must-haves

18th April at 11AM

Whilst Google Analytics 4 provides valuable insights into user behaviour across your website and/or app, to truly understand your customers, a combination of measurement tools are required.

The modern martech stack can feel overwhelming, and knowing what expensive tools are right for your business can feel like a real challenge. In this session, we look at the tools and platforms that should be considered in addition to GA4 that will further empower your marketing team, discussing the right time to start introducing them.

This session has already taken place

With the Digital Markets Act coming into full effect in March 2024, ensuring your consent management is set-up correctly is absolutely key to the future success of your marketing in the EU. In this session, we look at how increased privacy laws have changed the way data is modelled and collected in platforms like GA4 and what steps need to be put in place to protect user privacy.

 

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