Cookies are crumbling, and measurement is becoming fragmented as a result.
Marketers are unclear on the steps that need to be taken to deliver connected measurement in a cookieless world. And while it may be tempting to add this problem to your growing to-do list, there are things to be done in the here and now that can start you on the right path to long-term benefits.
Simply put, we must now look beyond the cookie to deliver connected measurement in a fragmented world. It’s all about flipping the narrative and seeing this shift as an opportunity to build a new, even better picture – one which gets your marketing measurement working for you.
No matter where you are on your path to connected measurement, doing nothing, and continuing to rely solely on cookie datasets is not an option.
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