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1 | Strategy in the time of Coronavirus

During the Coronavirus outbreak, we will be sharing thoughts and ideas with our clients every week, about how we can work together to meet the marketing and business challenges that Coronavirus has created. Whilst people’s health and wellbeing is the number one priority, the success of businesses will determine if those same people have jobs to come back to. Helping our clients weather the storm and emerge intact is the subject of these posts, we hope you find some value in them too.

2 min read Matt Andrews Learn more

How to improve your site with Cialdini’s Six Principles of Persuasion

The art of persuasion. Dr. Robert Cialdini, Professor Emeritus – I think that’s pronounced correctly – of Psychology of Marketing in Arizona State University, back in 1984 – I know some of you guys probably weren’t even born then – wrote a book called ‘Influence: The Psychology of Persuasion.’ Now if you are involved in […]

6 min read Bertram Greenhough

The importance of showing your audience respect (just a little bit)

So today I wanted to speak to you about why we need to show audiences respect – just a little bit. Because I’m going to tell this story through the medium of the wonderful Aretha Franklin. Any Aretha Franklin fans here? There you go, I thought Travis would be. R-E-S-P-E-C-T, what comes first? It’s responsibility. […]

6 min read Creative

How we increased Gatwick Airport Parking’s mobile bookings by 21%

So this afternoon I’d like to talk to you about Gatwick Parking. Gatwick Parking is part of Gatwick Airport and they offer the official parking for the airport and they have a range of products, which include Long Stay, Short Stay, Valet, Premium Parking, as well as selling products, such as lounges and equivalent to […]

4 min read Bertram Greenhough

The importance of being authentic

How are we? It’s Friday afternoon and all that. I’m going to use this not that. Today I’m going to talk about the importance of being authentic. I thought I’d start off with some irony with a nice authentic photo in the background. Wouldn’t it be great if everyone just knew their place? I don’t […]

5 min read Ian Flynn

Case study: Bauer Media – improving the customer journey

I’ll stand over here a little bit. Cool. So I’m going to be carrying on the theme and discussing Bauer. This is working on a project that we did a little while ago, but it involved all the teams we have here. So it was Tech SEO, Content, Paid Media, CRO, and UX all working […]

6 min read Alex Edwards

How to Optimise your Instagram Presence

Boasting over 400 million users worldwide, Instagram is a highly influential social media platform. With a range of active users who engage with images and videos, Instagram provides an opportunity for your brand to reach new audiences. But how can you utilise this platform to the best of your ability to build an audience and […]

6 min read Alex Edwards

Making the most of your A/B testing

A/B testing plays a huge role in digital marketing when it comes to website and page design in ecommerce. When it comes to maximising conversation rates, the ability to compare two versions of a single variable to see which one performs better can be invaluable for marketing managers. How can you make the most of […]

3 min read Bertram Greenhough

Enhancing customer experiences with configurators

Anyone that’s worked in marketing for more than about a week will be familiar with the notion of a configurator. They come with many names and in many guises, but the configurator tool is a must-have for any business selling a product or service with multiple extra options. The configurator’s job is to ask a […]

4 min read Rhys Jackson

Virtual reality and augmented reality in the hands of the many

Being told VR and AR are ‘the next big things’ that we should getting on board with isn’t the most helpful advice you’ll ever hear. Where should you start? What about the cost of the technology? What about the technical capabilities and coding needed to make it a worthwhile exercise? However, this has just changed […]

3 min read Joanne South

Offline and online marketing: a perfect partnership built on common goals

On the drive to work this morning, I heard a radio advert for a major UK fashion retailer. It ended with “go in store to see our deals” – no mention of the website or that even shopping online is an option. My heart sank a bit. Why did no one in their marketing team […]

2 min read Joanne South