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1 | Strategy in the time of Coronavirus

During the Coronavirus outbreak, we will be sharing thoughts and ideas with our clients every week, about how we can work together to meet the marketing and business challenges that Coronavirus has created. Whilst people’s health and wellbeing is the number one priority, the success of businesses will determine if those same people have jobs to come back to. Helping our clients weather the storm and emerge intact is the subject of these posts, we hope you find some value in them too.

2 min read Matt Andrews Learn more

Simplicity is an illusion

Hi, guys. My name is Alex Edwards. I’m the lead UX designer here at RocketMill on the creative team. I am here to talk about why simplicity is simply an illusion. Simplicity When we think of simplicity these days, there are a few key examples that we think of. We think of Google, the masses […]

6 min read Alex Edwards

An introduction to market research

Good afternoon everyone, my name’s Rowena and I’m the Deputy Head of Content and Marketing Manager here at RocketMill. Today I’m going to be talking to you about market research, specifically what it is, the benefits of market research, some example methods and some ways that we’ve used it here at RocketMill recently. What is […]

6 min read Rowena Heal

Your website is more than the numbers it creates

Hi everyone, so I’m Alex Edwards. I’m a lead UX designer here at RocketMill, and today I’m going to be talking about why your website is more than the numbers it creates. How often are we using numbers? So let’s face it, every day we’re always chasing numbers. We’re chasing transactions, revenue, users, sessions, conversion […]

6 min read Alex Edwards

You’re using alt text wrong – you just can’t see it

Transcript Hello everyone. Today – my first talk – I’m going to talk to you about how you’ve been doing alt text completely wrong. Hello everyone. Today – my first talk – I’m going to talk to you about how you’ve been doing alt text completely wrong. As you may remember from last month, Alex […]

7 min read Joe Buzzard

1 in 5 people can’t use your website

Today I’m going to be talking about why one in five people can’t use your website. As usual, as a UX designer, I’m here to talk about users, all users. But we often forget that as digital marketers we’re actually a minority. We know how the internet works. We confidently access it. Actually, in our […]

7 min read Alex Edwards

Digital Creative – are we still thinking in print?

My name is Ian Flynn, I’m the head of Creative Solutions. Today, I’m going to talk to you about digital creative. What is digital creative? So, what do I mean by digital creative? So, I’ll tell you what I mean. I mean graphic design. Well, visual design; some people call it visual design. Web design, […]

9 min read Ian Flynn

Do we have to sacrifice humanity for technology?

So, today I want to talk to you a little bit about the marriage of humanity and technology, or indeed the lack thereof. This is a thing we hear a lot about in the news at the moment. Uber is a great example of a company that is constantly failing to marry technology and humanity. […]

4 min read Creative

How to use psychology to increase conversions

Today. How to use psychology to increase conversions. We’ve got, out there, neuroeconomics, behaviour economics, marketing psychology; all really sexy words out there at the moment in the digital marketing space. What they’re all trying to do is look at the mechanics of the brain, and how that influences behaviour. Some of you may have […]

5 min read Bertram Greenhough

The great viewability debate

I’m going to talk to you about the great viewability debate and why it’s important for us as marketers. For digital, it’s a debate that has been rumbling on for quite a while so I thought I address it as an agency and I want you guys to think about it when we are planning […]

6 min read Marc Young

Pixels don’t make experiences

I’m going to be speaking today about how pixels don’t make experiences. There’s much more to things. Much more than just pixels go into making the products and services that we provide. So, products and services, generally, either help us spend or save time. We spend time on things like games, social media, and the […]

5 min read Alex Edwards