You can’t always trust a marketer’s opinion! I explain the importance of market research, discuss qualitative and quantitative methods, and give examples of how we use it here at RocketMill.
Did you know your brain makes around 35,000 decisions every day? To handle these decisions effectively, your brain relies on cognitive biases. I discuss how you can tap into these biases to create better ads and make more money.
Ever considered the dangers of relying solely on your dashboard metrics ? A sea of positive figures doesn’t necessarily mean your site is perfect. I reveal how identifying the different ways users interact with your site – and when they might be interrupted – could bring long-term benefits to your customers, and your business.
Have you ever considered how important alt text is to those using screen readers? I explain how adding a short line of descriptive text to your images can make your content more accessible.
I pose the question: are we spending too much time optimising for engagement metrics and not enough time optimising for human interaction? Human behaviour is tough to quantify, which is why I think we need to look beyond Google Analytics metrics when making improvements to a website.