Update: We have updated this article to reflect the Google January 2020 Core Update” Google announced that it is releasing a core broad update named the January 2020 Core Update. Google repeated their previous advice on core updates. Early analysis from the SEO industry suggests that impact was significant. Later today, we are releasing a […]
9 min read John Truong 17 Jan 2020 Learn moreHi, guys. My name is Alex Edwards. I’m the lead UX designer here at RocketMill on the creative team. I am here to talk about why simplicity is simply an illusion. Simplicity When we think of simplicity these days, there are a few key examples that we think of. We think of Google, the masses […]
Good afternoon everyone, my name’s Rowena and I’m the Deputy Head of Content and Marketing Manager here at RocketMill. Today I’m going to be talking to you about market research, specifically what it is, the benefits of market research, some example methods and some ways that we’ve used it here at RocketMill recently. What is […]
Hi everyone, so I’m Alex Edwards. I’m a lead UX designer here at RocketMill, and today I’m going to be talking about why your website is more than the numbers it creates. How often are we using numbers? So let’s face it, every day we’re always chasing numbers. We’re chasing transactions, revenue, users, sessions, conversion […]
Transcript Hello everyone. Today – my first talk – I’m going to talk to you about how you’ve been doing alt text completely wrong. Hello everyone. Today – my first talk – I’m going to talk to you about how you’ve been doing alt text completely wrong. As you may remember from last month, Alex […]
Today I’m going to be talking about why one in five people can’t use your website. As usual, as a UX designer, I’m here to talk about users, all users. But we often forget that as digital marketers we’re actually a minority. We know how the internet works. We confidently access it. Actually, in our […]
My name is Ian Flynn, I’m the head of Creative Solutions. Today, I’m going to talk to you about digital creative. What is digital creative? So, what do I mean by digital creative? So, I’ll tell you what I mean. I mean graphic design. Well, visual design; some people call it visual design. Web design, […]
So, today I want to talk to you a little bit about the marriage of humanity and technology, or indeed the lack thereof. This is a thing we hear a lot about in the news at the moment. Uber is a great example of a company that is constantly failing to marry technology and humanity. […]
Today. How to use psychology to increase conversions. We’ve got, out there, neuroeconomics, behaviour economics, marketing psychology; all really sexy words out there at the moment in the digital marketing space. What they’re all trying to do is look at the mechanics of the brain, and how that influences behaviour. Some of you may have […]
I’m going to talk to you about the great viewability debate and why it’s important for us as marketers. For digital, it’s a debate that has been rumbling on for quite a while so I thought I address it as an agency and I want you guys to think about it when we are planning […]
I’m going to be speaking today about how pixels don’t make experiences. There’s much more to things. Much more than just pixels go into making the products and services that we provide. So, products and services, generally, either help us spend or save time. We spend time on things like games, social media, and the […]