We started this journey 11 years ago with a desire to help small businesses win online and today we serve some of the best brands around with a celebrated focus on our culture. Our success means we field weekly unsolicited interest to buy us from networks, large indys and private equity. Our decision making framework in […]
2 min read Sam Garrity 31 Mar 2021 Learn moreI recently read an article that described accessibility as one of the top web design trends of 2020. As a designer and web accessibility advocate, this was discouraging to read. The word “trend” associates accessible design with something that is temporarily ‘in-vogue’, topical, or a box-ticking exercise, rather than a fundamental responsibility for designers to […]
Selling cars entirely online and delivering to the customer’s door may be the latest trend in motor retail, but BuyaCar has done it since 2002. With more than 24,000 deliveries since then, to the value of £300m, BuyaCar recently turned to RocketMill to help them cement their place as market leader. The immediate aim was […]
Hi, guys. My name is Alex Edwards. I’m the lead UX designer here at RocketMill on the creative team. I am here to talk about why simplicity is simply an illusion. Simplicity When we think of simplicity these days, there are a few key examples that we think of. We think of Google, the masses […]
Good afternoon everyone, my name’s Rowena and I’m the Deputy Head of Content and Marketing Manager here at RocketMill. Today I’m going to be talking to you about market research, specifically what it is, the benefits of market research, some example methods and some ways that we’ve used it here at RocketMill recently. What is […]
Hi everyone, so I’m Alex Edwards. I’m a lead UX designer here at RocketMill, and today I’m going to be talking about why your website is more than the numbers it creates. How often are we using numbers? So let’s face it, every day we’re always chasing numbers. We’re chasing transactions, revenue, users, sessions, conversion […]
Transcript Hello everyone. Today – my first talk – I’m going to talk to you about how you’ve been doing alt text completely wrong. Hello everyone. Today – my first talk – I’m going to talk to you about how you’ve been doing alt text completely wrong. As you may remember from last month, Alex […]
Today I’m going to be talking about why one in five people can’t use your website. As usual, as a UX designer, I’m here to talk about users, all users. But we often forget that as digital marketers we’re actually a minority. We know how the internet works. We confidently access it. Actually, in our […]
My name is Ian Flynn, I’m the head of Creative Solutions. Today, I’m going to talk to you about digital creative. What is digital creative? So, what do I mean by digital creative? So, I’ll tell you what I mean. I mean graphic design. Well, visual design; some people call it visual design. Web design, […]
So, today I want to talk to you a little bit about the marriage of humanity and technology, or indeed the lack thereof. This is a thing we hear a lot about in the news at the moment. Uber is a great example of a company that is constantly failing to marry technology and humanity. […]
Today. How to use psychology to increase conversions. We’ve got, out there, neuroeconomics, behaviour economics, marketing psychology; all really sexy words out there at the moment in the digital marketing space. What they’re all trying to do is look at the mechanics of the brain, and how that influences behaviour. Some of you may have […]