You can’t always trust a marketer’s opinion! I explain┬áthe importance of market research, discuss qualitative and quantitative methods, and give examples of how we use it here at RocketMill.

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Did you know your brain makes around 35,000 decisions every day? To handle these decisions effectively, your brain relies on cognitive biases. I discuss how you can tap into these biases to create better ads and make more money.

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Ever considered the dangers of relying solely on your dashboard metrics ? A sea of positive figures doesn’t necessarily mean your site is perfect. I reveal how identifying the different ways users interact with your site – and when they might be interrupted – could bring long-term benefits to your customers, and your business.  

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Stereotyping – is it dangerous, or necessary? I explain why, as humans, we need stereotypes, but why, as marketers, we must be cautious of them.

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Have you ever considered how important alt text is to those using screen readers? I explain how adding a short line of descriptive text to your images can make your content more accessible.

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It’s easy to think everyone is using the web in the same way, but what about those with visual impairments, colour blindness, or dyslexia? I explain why your site needs to be accessible to everyone and how you can improve it.

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I explain what digital creative is and how, if it’s to succeed, we need to stop thinking in print.

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I pose the question: are we spending too much time optimising for engagement metrics and not enough time optimising for human interaction? Human behaviour is tough to quantify, which is why I think we need to look beyond Google Analytics metrics when making improvements to a website.

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