Stereotyping – is it dangerous, or necessary? I explain why, as humans, we need stereotypes, but why, as marketers, we must be cautious of them.
Have you ever considered how important alt text is to those using screen readers? I explain how adding a short line of descriptive text to your images can make your content more accessible.
I pose the question: are we spending too much time optimising for engagement metrics and not enough time optimising for human interaction? Human behaviour is tough to quantify, which is why I think we need to look beyond Google Analytics metrics when making improvements to a website.