On the drive to work this morning, I heard a radio advert for a major UK fashion retailer. It ended with “go in store to see our deals” – no mention of the website or that even shopping online is an option. My heart sank a bit. Why did no one in their marketing team spot the omission? Was it a deliberate decision to allow more time for brand messaging at the sake of driving people to the site? Who…

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Last month (October 2015) I wrote about how the increasing use of AdBlockers to deal with a growing number of unwanted pop-up adverts may affect the way we access content on the web in the near future. Less than six weeks later, I am now reading about how O2 are looking at ways of introducing network-level ad blocking! According to Robert Franks, O2’s MD of Digital Commerce, the UK’s largest network carrier is in the advanced stages of “looking into”…

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Some might say wearable tech is already the next big thing, and looking at the figures that certainly seems to be the case. Approximately $350m was invested in wearable tech in Q2 2015[1] and in Western Europe there are approximately 19.5m wearable devices in circulation.[2] Currently the growth in wearable tech is being fuelled by smartwatches and fitness trackers, but the possibilities are much greater than this: Google has developed a smart contact lens prototype for monitoring blood glucose levels…

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What % of shoppers will be drunk whilst shopping on Black Friday? Find out in the unofficial 1min Black Friday Quiz!

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Measurefest is happening as you read this. It’s a gathering of digital marketers, where we can talk about the latest developments in measurement and analysis. The agenda will be packed with cool techniques for identifying, segmenting and reporting on the digital behaviours of customers and prospects. The insight and intelligence we get from user data can make our marketing decisions better, our campaigns more effective and our budgets go further. But is marketing’s new-found love of dataLayers, propensity modelling, tagging…

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Web typography has progressed fantastically over recent years. With the support of OpenType features growing and responsive fonts being developed, we are able to produce beautiful sites which users can access from anywhere, on any device they wish. Recently, Nick Sherman talked at Ampersand Conference about a further exciting development in web typography that will help us all: font interpolation. So, what is font interpolation and why should website owners and marketers be excited – aren’t fonts just for designers…

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You know that feeling – the skip in your step – when you’ve just made a purchase you’re excited about? For me, it was buying my first Macbook Pro. I left the Apple Store and couldn’t walk fast enough back to the train to head home, charge my new gizmo and get playing! The endorphin hit we receive in the act of shopping is well documented, and addictive. In the world of ecommerce – where there is often a delay…

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What is a measurement framework? Not all metrics were created equal. While the number of pages viewed by users could be considered critically important for a publisher generating revenue from ad impressions, the very same metric is relatively meaningless for a lead generation website. Unless you can consistently pin down the numbers that matter to your business, it is easy to lose sight of the bigger picture. When this happens, it becomes impossible to determine the effectiveness of marketing spend.…

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