Users are the key to any service. It is users who purchase products, interact with brands and return to use the service again. By considering how users interact with and experience a journey, we can identify gaps in our services and find opportunities to add value to a user’s experience. User journey maps are a fast and interactive way to get teams on-board and understanding how users see a process. They are not feature or provider-specific, and so allow for…

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Anyone that’s worked in marketing for more than about a week will be familiar with the notion of a configurator. They come with many names and in many guises, but the configurator tool is a must-have for any business selling a product or service with multiple extra options. The configurator’s job is to ask a series of questions to help a user narrow the potential choices down and predetermine their requirements before talking to a sales person or checking out.…

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Camp Digital is a conference that focuses on design and user experience. It considers how technology is changing, its impact on the digital world and how we can utilise it. Team RocketMill attended this year’s conference, which had a strong moral message running through it: “Digital for good.” Out of this theme there are a few key takeaways that we can all use in our day-to-day work. 1. Shape the future responsibly Tom Loosemore, part of the team behind GOV.UK,…

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Being told VR and AR are ‘the next big things’ that we should getting on board with isn’t the most helpful advice you’ll ever hear. Where should you start? What about the cost of the technology? What about the technical capabilities and coding needed to make it a worthwhile exercise? However, this has just changed and actually now is the time. And here’s why. A new kid on the block, WakingApp, is removing barriers to entry with the launch of…

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On the drive to work this morning, I heard a radio advert for a major UK fashion retailer. It ended with “go in store to see our deals” – no mention of the website or that even shopping online is an option. My heart sank a bit. Why did no one in their marketing team spot the omission? Was it a deliberate decision to allow more time for brand messaging at the sake of driving people to the site? Who…

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Last month (October 2015) I wrote about how the increasing use of AdBlockers to deal with a growing number of unwanted pop-up adverts may affect the way we access content on the web in the near future. Less than six weeks later, I am now reading about how O2 are looking at ways of introducing network-level ad blocking! According to Robert Franks, O2’s MD of Digital Commerce, the UK’s largest network carrier is in the advanced stages of “looking into”…

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Some might say wearable tech is already the next big thing, and looking at the figures that certainly seems to be the case. Approximately $350m was invested in wearable tech in Q2 2015[1] and in Western Europe there are approximately 19.5m wearable devices in circulation.[2] Currently the growth in wearable tech is being fuelled by smartwatches and fitness trackers, but the possibilities are much greater than this: Google has developed a smart contact lens prototype for monitoring blood glucose levels…

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What % of shoppers will be drunk whilst shopping on Black Friday? Find out in the unofficial 1min Black Friday Quiz!

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