Creating a simple user experience is often more complicated than it seems. In this talk, I reveal the fundamental factors you need to consider to make your website as user-friendly as possible.
Did you know your brain makes around 35,000 decisions every day? To handle these decisions effectively, your brain relies on cognitive biases. I discuss how you can tap into these biases to create better ads and make more money.
Ever considered the dangers of relying solely on your dashboard metrics ? A sea of positive figures doesn’t necessarily mean your site is perfect. I reveal how identifying the different ways users interact with your site – and when they might be interrupted – could bring long-term benefits to your customers, and your business.
Have you ever considered how important alt text is to those using screen readers? I explain how adding a short line of descriptive text to your images can make your content more accessible.