Stereotyping – is it dangerous, or necessary? I explain why, as humans, we need stereotypes, but why, as marketers, we must be cautious of them.

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Have you ever considered how important alt text is to those using screen readers? I explain how adding a short line of descriptive text to your images can make your content more accessible.

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It’s easy to think everyone is using the web in the same way, but what about those with visual impairments, colour blindness, or dyslexia? I explain why your site needs to be accessible to everyone and how you can improve it.

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I explain what digital creative is and how, if it’s to succeed, we need to stop thinking in print.

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I pose the question: are we spending too much time optimising for engagement metrics and not enough time optimising for human interaction? Human behaviour is tough to quantify, which is why I think we need to look beyond Google Analytics metrics when making improvements to a website.

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I discuss how you can apply psychology to CRO and encourage your customers to click the ‘buy’ button.

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I discuss the difference between UX (user experience) and UI (user interface), and explain why making something look better doesn’t mean it’ll work better for the user.

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There’s more to CRO than CTA buttons and conversion metrics. Here, I explain why a fundamental aspect to modern CRO is optimising for human experiences.

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