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Reed courses were coming under threat from new entrants such as Linkedin learning and Udemy as well as traditional competitors such as They needed to find a way to stand out and grow revenue in 2020.


Research shows that 60% of people make new year resolutions and ‘learning something new’ is always in the top 10 resolutions. However, only 8% of people follow through and keep their resolutions.


We needed to close the gap between intention and action and give procrastination a big kick up the backside. Our campaign strategy showcased the wide variety of courses available from reed with the challenge “Learn Something new in 2020” and call to action “What are you waiting for?”


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Results had a flying start to the year, with the best Q1 performance in the last 3 years.

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