The test
With data at our core, and to prevent wasted media spend, we opted to run a test across all three executions to gain insight into the right concept for launch.
We ran an A/B split test to see how each concept performed when shown to the client’s target market with a separate ad group for each, using the carousel ad format to ensure the placements were the same. To find our winner, we ran the test under a high volume interest audience to get as much data through each concept as possible. This audience allowed us to show ads to younger people with an interest in finance.
Concept Three performed strongest with CPA 67% lower than both the other concepts whilst spending a similar amount. We also saw 64% higher Click Through Rates (CTR) and 51% lower average Cost Per Clicks (CPC) compared to the other two concepts.
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Concept one
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Concept two
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Concept 3