The Brief
As one of the country’s leading home assistance providers, HomeServe has over 25 years’ experience in looking after UK homes and,  if you’ve ever had a burst water pipe or broken boiler and struggled to find someone to help quickly or wanted to have cover in place for when things do go wrong, you’ll probably want to give them a call. The problem is that not enough people are aware of the service they offer.
HomeServe had always focused their brand-building efforts in Direct Mail but, in 2021, they knew they had to mature their digital activity too, so they came to RocketMill. Our mission was to onboard, optimise and evolve their search accounts, plus test new channels, to increase brand awareness and drive performance in a noisy and competitive market.