RocketMill’s media team began by reviewing the existing Amazon Advertising account in order to analyse the high and low performing attributes. Using these insights, we could begin to design and restructure the account.
Unlike traditional search platforms, Amazon calls for a unique approach with an overlying strategy and fully built campaigns to maximise its potential. We therefore segmented the account into brand and non-brand campaigns, focusing on Sponsored Product and Sponsored Brand campaigns.
Once baseline performance of the account was established, we could begin adding unique keywords and utilising Amazon’s different campaign types to maximise our presence across the different placements Amazon Advertising has to offer.