Facebook TV recently launched in the US. In this video, I discuss what to expect from the platform and how it might impact ad buying.
If your review channels are left to manage themselves, negativity can quickly grow and become out of control. In this video, I explain why brands need to care about their online reputation and take steps to manage feedback – both positive and negative.
If you seek SEO advice after a migration, it could be too late. Here, I discuss why SEO needs to be at the heart of any migration, and considered from the initial stages, through to launch.
I wrote a blog post at the end of last year detailing how to promote an app through search, and the landscape is now changing with an announcement on Monday that Google will be moving existing AdWords app promotion campaigns to UAC (Universal App Campaigns). This isn’t a surprising move, as Google has been pushing UAC and the success stories advertisers have seen for a while now. Whilst UAC were first positioned as a good way to supplement and scale…
Many marketers rely heavily on Google Analytics , but did you know some simple things could be considerably skewing your statistics? In this video, I offer up five tips to improving the accuracy of your data.