Does the thought of public speaking keep you up at night? Managing Director, Sam, shares his tips on public speaking and discusses how it takes 500 miles to conquer it.

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Even the most talented analysts are influenced by bias. I reveal how you can start becoming more aware of cognitive bias and reducing bias in your data analysis.

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Considering incorporating dynamic creative into your campaign strategy? I explain what dynamic creative is and how you can use it.

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Following the Cambridge Analytica scandal, have you ever wondered if Facebook really are using your device to listen to you? I explain what could be creating the targeted ads that have left you feeling cautious.

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As Britain gets ready to say goodbye to the EU, have you considered whether your website’s domain name will become invalid? I explain why digital businesses using domains, including .eu, .fr and .it, may need to take urgent action to avoid their website suffering a blackout after Brexit.

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Update: We have updated this article following confirmation from Google of a second broad core update in April 2018, which our analysis shows was a partial reversal of the previous algorithm changes. On Monday 12th March 2018, Google confirmed the roll-out of a broad core algorithm update. Since then, our Technical SEO and Data & Insight teams have collaborated on extensive analysis, calculating the (largely positive) impact for our clients. Each day, Google usually releases one or more changes designed to improve our results.…

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There are three key factors to good content marketing: inspiration, distribution and messaging. I explain why each is important, with examples of who’s done it well.

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Google Analytics data has become invaluable, but there are limitations to the platform. I explain how analysing the data outside of Google Analytics can make it more accessible and engaging.

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