Creating a robust strategy all starts with identifying the problem you’re trying to solve. In this talk, I reveal four key questions you should ask when interrogating any brief, to enable you to create the best possible strategy to solve it.

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Mental health issues affect one in four people in the UK every year. I reveal how you can minimise the stigma associated with mental health problems and how digital platforms are helping people to take care of their mental wellbeing.

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How much can personalisation impact your marketing strategy? I reveal how you can use data to create large-scale, personalised creative campaigns.

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When done right, emotive advertising can be incredibly powerful. Although, at times, brands can get it very wrong. I explain how the power of emotion can provoke social change – and lead to a successful ad campaign

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When it comes to targets and budgets, are you told to deliver more results for less money? With 60% of marketers questioning their team’s ability to allocate marketing budget, Account Director Jo South reveals four steps to improve your planning and budgeting.

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Find out the latest in digital marketing with the RocketMill weekly digest

You can’t always trust a marketer’s opinion! I explain the importance of market research, discuss qualitative and quantitative methods, and give examples of how we use it here at RocketMill.

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Data has an important place in content marketing, but so does raw creativity. A vital part of creative content marketing is knowing where data can be useful, where it can be a distraction, and where it can actually be detrimental. In this talk, I’ll cover where data can and should be used, and where you should put the data to one side and let your creativity take centre stage.

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The fast-paced world of digital is constantly changing. Head of Strategy & Planning, Sian Leaker, reflects on how marketing has evolved and reveals a simple, effective way you can improve your digital marketing.

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