Despite being something advertisers are keen to track over time – to show the benefits of landing page or ad copy tweaks – Quality Score has always remained particularly difficult to monitor. AdWords has historically classed Quality Score as an attribute rather than a metric, only allowing you to see the current value with no historic reporting. Savvy advertisers have worked around this and resorted to solutions, such as Google Scripts and Google Sheets, to log and analyse changes in…

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Working in dynamic sectors can be challenging. All industries have different pressure points – deadlines, workloads and targets can lead to stress, burnout and in some cases – various mental health issues. A study, commissioned by Mental Health Foundation, found that only 13% of people report living with high levels of good mental health. It’s important we pay attention not only to our personal mental health, but also that of our co-workers. As we mentioned before on RocketMill’s blog as…

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I explain how we built B&CE an effective digital measurement solution and renewed the brand’s trust in data.

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I discuss the importance of testing new media channels, and explain how introducing Facebook ads to Hitachi Capital Vehicle Solutions’ digital marketing helped increase leads by over 200%.

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With the general election on the horizon, I explain why brands need to become politically relevant, along with what they should be doing along the way.

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In support of Mental Health Awareness Week, RocketMill welcomed guest speaker Sarah Rudder from Thales L&D to give the team some tips on improving and managing their health and wellbeing.

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May 8th-14th marks Mental Health Awareness Week in the UK. 1 in 4 people in the UK will suffer from a mental health-related problem each year, from anxiety to depression to post-traumatic stress disorder. That means that all of us knows somebody who is struggling with their mental health, whether or not they freely admit it to themselves or their friends and family. Mental health does not discriminate in any way – all ages, genders and races are affected. It…

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RocketMill is supporting Mental Health Awareness week. To show our support, I’m kicking off the week with a talk on how mindfulness has helped me at home and in the workplace.

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