Christmas can be a very exciting period for internet retailers. Online sales are growing and for some businesses the festive season can make or break their entire financial year. Even if you don’t sell Christmas trees online, we have 10 tips for your PPC strategy to take advantage of the end-of-year shopping madness. 1. Consider your industry I understand that this is literally the opposite to what I said in the introduction, but sometimes the best PPC tip for Christmas…

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Following hot on the heels of our article about Vogue’s recent spat with fashion bloggers and how this might indicate a growing split between long-established brands and the new generation of social media influencers is another fashion-oriented article – this time, Abercrombie & Fitch is under the spotlight. Unless you’re a regular Abercrombie customer or you follow it on social media, you probably haven’t noticed that it has undergone a complete rebranding. It’s likely that you know about the way…

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If you’re not using data to influence your marketing (and general business) decisions, you should be. Analysing data can uncover all sorts of insights into your business and activities which can then be used to fuel new actions and strategies designed to improve performance. It’s the equivalent of choosing where to go on holiday by reading reviews and talking to people, rather than putting on a blindfold and throwing a dart at a map. There’s no limit to the data…

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Google has recently released responsive display ads (RDAs) for everyone to use, which has opened up a new world of possibilities as far as advertisers are concerned. Those who regularly have to create different ads for desktop and mobile devices will benefit the most here, as responsive ads are designed to resize automatically depending on the screen size they’re being viewed on and where they are positioned. The news has also been welcomed by advertisers worrying about how they were…

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UX forms multiple skillsets into a practice – user research, behaviour analysis, testing, wireframing and design – but a growing discussion point is how we can use motion to re-enforce and support a user. By giving indications of interaction and creating moments of delight, we can guide a user through a process efficiently and encourage them to return. While wireframes and design are an essential part of the process, these are the extreme states of what we design for. There…

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Milan Fashion Week has just wrapped up. If you’ve missed it, that’s understandable – I’d be the first to admit I like my clothes, but one can become jaded when “Insert City Here” Fashion Week comes around practically every month. However, this specific Milan Fashion Week has caused a bit of a furore in the fashion and marketing worlds, and it’s worth writing about here. While you might be thinking “how can anything remotely relevant to this blog be connected…

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Over the past few years, the number of voice searches has more than doubled and makes up around 20% of mobile searches. Tools such as Apple’s ‘Siri’, Windows’ ‘Cortana’ and ‘Okay Google’ have made the medium of voice search more accessible to smartphone users worldwide and may have an influence on ad campaigns and even the SEO industry as a whole. A rise in voice searches will have a big impact on how our ad campaigns are run, as more…

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If you’ve been paying attention to our blog (and frankly, if you haven’t been, you’ve missed out in a big way), you’ll know that in February we ran a couple of articles about the consequences of not upgrading your website to HTTPS, which secures visitors against communications monitoring and data theft. While it was recommended then, it looks like it will soon become essential. As early as next year you could start being actively penalised by Google for not having…

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