It’s easy to think everyone is using the web in the same way, but what about those with visual impairments, colour blindness, or dyslexia? I explain why your site needs to be accessible to everyone and how you can improve it.
I provide an industry update on smart speakers and walk through the fundamentals of building an Alexa Skill.
If you want your brand to have a consistent identity and tone of voice, across channels, you need an editorial guide. I explain why it’s so important and what you need to include when crafting one.
Apple has implemented intelligent tracking prevention in its latest Safari update. I explain what this means and how it’ll impact consumers, marketers and your data.
Media agencies must adapt in order to survive. Here I detail the challenges they face and my predictions for the future of them.
How can marketers provide the best cross-channel experience to customers? By becoming omni-channel.
Google Shopping is having a tough time at the moment. I detail the battle between Google and comparison shopping services and how it will impact them, as well as consumers and marketers.
I set Google a tense challenge: can it beat the winning RocketMill team in a pub quiz? Let’s find out…