Automation is here to stay and, as Paid Media marketers, we must learn to embrace it. I explain how automation and machine learning has changed and what we can expect in the future.
A good visual is the key to making your data impactful. I explain what the grammar of graphics is, and how to tell a memorable story with your visuals.
Personalisation doesn’t have to be highly technical and expensive. I reveal how you can implement ‘one-to-some’ personlisation with tools you already have available.
Google has lost trust in Symantec SSL certificates, which accounts for a third of SSL certificates across the web. I explain why, and what you should do if you’re affected.
Stereotyping – is it dangerous, or necessary? I explain why, as humans, we need stereotypes, but why, as marketers, we must be cautious of them.
Are your data visualisations too cluttered and confusing? I explain how you can simplify your visuals, whilst amplifying the impact of your data.
This year, our Content Team has been busy removing content – not just creating it. I explain why deleting pages can have a positive effect on your website, and how to identify useless content.
Do advertisers deserve the negative reputation they’re often given? I explain why advertising and marketing is crucial and how it can be a force for good.