With the laws regarding medicinal and recreational use of marijuana relaxing around the world, I explain the role marketers now have to play in changing consumer perceptions about an industry that has faced decades of stigma.

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Publishing content on third-party platforms can lead to great engagement but can come with a lot of risks. In this video, I reveal the dangers of relying on external channels, and where it’s gone wrong for brands in the past.

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Looking for advice on how to be more influential? Ginger Dog Founder and RocketMill Coach, Sarah Rudder, explains Robert Cialdini’s Six Principles of Persuasion and how you can use them.

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Amazon is the 3rd largest search engine online. Are you using it to its full potential? In this talk, I give you a step-by step-guide to Amazon advertising – and how to incorporate it into your eCommerce strategy

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Historically, advertisers purchased media over audiences. They bought eyeballs en masse, knowing many won’t be relevant and leading to wastage. Now, we can bid on real people, in real-time, across media channels. In this video, I explain how RocketMill takes a data-driven approach to our clients’ advertising strategies.

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In addition to being the founder of Ginger Dog, Sarah Rudder is our resident company coach and speaker here at RocketMill. In this video, she’ll be exploring the unconscious bias we all have and how we can be more conscious when it comes to our everyday decision making.

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Creating a robust strategy all starts with identifying the problem you’re trying to solve. In this talk, I reveal four key questions you should ask when interrogating any brief, to enable you to create the best possible strategy to solve it.

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Mental health issues affect one in four people in the UK every year. I reveal how you can minimise the stigma associated with mental health problems and how digital platforms are helping people to take care of their mental wellbeing.

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