I believe most agencies could talk about the ‘7Ps of the marketing mix’ – or derivatives of it – so to provide unique thoughts on how brands can connect with people and stand out, I have likened my advice to the key characteristics and attributes of the awe-inspiring rainbow. I know what you’re thinking but stay with me! I presented this talk at a Google Partners event and it was originally inspired by my Forefront talk, which I then developed…

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We all know that understanding your audience when marketing is vital, no matter what your brand is or how big you are. With the rise of augmented reality, I think there is an opportunity to include your audience more while creating ideas and campaigns that are centred entirely around them.

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Working in Paid Media, I have conversations about CPA, CPL and direct ROI on a daily basis. But the world is changing, and companies which focus solely on last-click CPA as a measure of success will soon find themselves out-competed by smarter brands taking a holistic view of their sales funnel. Think of it this way: if you’re anything like me, you’re much more likely to buy something from a brand that has a unique voice, and a sense of…

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In my most recent video, I reveal how to increase organic traffic to your website in 2019 – and beyond! The importance of optimising for people Videos and articles with this name, or similar, appear pretty much every year – they’re about as routine as walking into M&S and buying your mum a Christmas cardigan whilst Noddy Holder plays over the speakers. I’m going to do something different. For more than 20 years, marketers have been optimising content for algorithms.…

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As Christmas approaches, and stress levels rise, our resident coach Sarah Rudder provides some practical advice for managing your ‘chimp’.

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Find out the latest in digital marketing with the RocketMill weekly digest

Creating a simple user experience is often more complicated than it seems. In this talk, I reveal the fundamental factors you need to consider to make your website as user-friendly as possible.

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How can luxury brands meet the demands of a generation that want it all? I reveal what luxury brands need to do to offer a seamless clicks and mortar experience.

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With the laws regarding medicinal and recreational use of marijuana relaxing around the world, I explain the role marketers now have to play in changing consumer perceptions about an industry that has faced decades of stigma.

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