This year, our Content Team has been busy removing content – not just creating it. I explain why deleting pages can have a positive effect on your website, and how to identify useless content.

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Do advertisers deserve the negative reputation they’re often given? I explain why advertising and marketing is crucial and how it can be a force for good.

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In the third part of my series on designing an Amazon Alexa Skill, I explore the Flash Briefing Skill. If you missed earlier videos, watch now to find out the fundamentals of building a skill and the steps to launching a skill.

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To stay ahead of the competition in online search you can’t just copy the market leader in your industry. You have to plan ahead and prepare your website for future algorithm changes. There’s no guarantee a website ranking number one for a specific keyword today will have the same rankings tomorrow. Here is a list of what RocketMill considers the most prominent SEO trends of 2018 and how your business should be preparing for them. 1. Featured snippets The coveted…

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Assuming that correlation implies causation is dangerous, and can lead to wrong insights and conclusions. I explain the different types of correlation and how to ensure your insights are more accurate.

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In part two of my series on building an Amazon Alexa Skill, I talk through the steps to launching your skill. Missed part one? Find out the fundamentals to building a skill here.

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Risk-taking doesn’t pay off for everyone, but there are times when doing something a little risqué can reap great rewards for your brand. Here, I discuss when it’s OK to take risks and some tips to mitigating negative feedback.

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Have you ever considered how important alt text is to those using screen readers? I explain how adding a short line of descriptive text to your images can make your content more accessible.

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