How much can personalisation impact your marketing strategy? I reveal how you can use data to create large-scale, personalised creative campaigns.

Watch Video

When done right, emotive advertising can be incredibly powerful. Although, at times, brands can get it very wrong. I explain how the power of emotion can provoke social change – and lead to a successful ad campaign

Watch Video

When it comes to targets and budgets, are you told to deliver more results for less money? With 60% of marketers questioning their team’s ability to allocate marketing budget, Account Director Jo South reveals four steps to improve your planning and budgeting.

Watch Video

You can’t always trust a marketer’s opinion! I explain the importance of market research, discuss qualitative and quantitative methods, and give examples of how we use it here at RocketMill.

Watch Video

Data has an important place in content marketing, but so does raw creativity. A vital part of creative content marketing is knowing where data can be useful, where it can be a distraction, and where it can actually be detrimental. In this talk, I’ll cover where data can and should be used, and where you should put the data to one side and let your creativity take centre stage.

Watch Video

Find out the latest in digital marketing with the RocketMill weekly digest

The fast-paced world of digital is constantly changing. Head of Strategy & Planning, Sian Leaker, reflects on how marketing has evolved and reveals a simple, effective way you can improve your digital marketing.

Watch Video

I’ve discussed what dark social is, but how can you incorporate it into your marketing strategy? I reveal some practical ways to use dark social for audience research, customer engagement and brand awareness.

Watch Video

Did you know your brain makes around 35,000 decisions every day? To handle these decisions effectively, your brain relies on cognitive biases. I discuss how you can tap into these biases to create better ads and make more money.

Watch Video