A/B testing plays a huge role in digital marketing when it comes to website and page design in ecommerce. When it comes to maximising conversation rates, the ability to compare two versions of a single variable to see which one performs better can be invaluable for marketing managers. How can you make the most of the A/B tests you run, though? Data “It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to…

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Now that we’re settled into the lovely seaside surroundings of our new office in Brighton, it’s time to dive head-first into the vibrant digital community that this city so effortlessly nurtures. We thought we’d begin our quest to meet fellow Brighton tech-heads by teaming up with the wonderful Codebar. Helping the local community learn Codebar is a nationwide non-profit initiative providing learning to underrepresented groups who are looking to expand their career opportunities, or just learn a new skill. Free…

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Have you ever been searching for some information on Google and ended up on a page so monstrously bad that it offended each of your senses in turn? Many such pages exist, and the reason they’re often given prominence in search results is down to one thing – links. Links are the reason the Internet works, and the reason why so much of it is broken. Link building, link buying, link prospecting, and many other similar activities have contorted search…

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Joshua Topolsky, the co-founder of Vox Media and until recently Digital Editor at Bloomberg, published a damning assessment of the publishing industry late last month – I’d encourage you to give it a read here. The main thrust of the piece is that what traditional media does (or did) so well – build relationships with readers – is being lost in the race for more pageviews, which are needed to get eyeballs on ad inventory and fill the giant hole…

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Just when you thought the marketing world was overflowing with jargon, another phrase is thrown into the mix. This time: micro-moments. Google’s way of referring to the need to appeal to mobile customers regularly on the hunt for new information, this isn’t, however, a buzzword to add to your avoid-list. Instead, content marketers need to be focusing on, and optimising content for, these moments and incorporating them into their strategies. In this article, we explore: What micro-moments are Why you…

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A video recently went viral of a police officer pepper spraying a group of students peacefully protesting outside a Californian university. The incident happened back in 2011. The reason it’s only just been exposed? The university paid consultants over £100k to ‘eradicate references’ to it across search results. Now, before you go thinking this is a post about how to destroy any and all evidence of bad press, it’s not; however, if this story has taught us anything, it’s that…

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Have you been longing for a longer space to compose your page titles? Well, you are in luck! With minimal fuss and fanfare, Google has increased the width of desktop search results to 600 pixels. This means about 20% more horizontal real estate than before. How does this affect your website’s SEO title tags and meta descriptions? Read on to find out. What has Google changed, and why? A couple of weeks ago, Google displayed search results on desktop in a 500 pixel wide column. Now, that same column…

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Smartphones are everywhere, and current trends show that mobile devices have now taken over desktops as the primary device for searching the web. As a result, it is now essential that advertisers are present at all stages of the buying cycle, which often initiates on a mobile device and converts on a desktop. It is because of this that cross-device targeting is likely to become the most effective form of marketing in the future, especially in the realm of dynamic…

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