How much can personalisation impact your marketing strategy? I reveal how you can use data to create large-scale, personalised creative campaigns.
When done right, emotive advertising can be incredibly powerful. Although, at times, brands can get it very wrong. I explain how the power of emotion can provoke social change – and lead to a successful ad campaign
When it comes to targets and budgets, are you told to deliver more results for less money? With 60% of marketers questioning their team’s ability to allocate marketing budget, Account Director Jo South reveals four steps to improve your planning and budgeting.
Data has an important place in content marketing, but so does raw creativity. A vital part of creative content marketing is knowing where data can be useful, where it can be a distraction, and where it can actually be detrimental. In this talk, I’ll cover where data can and should be used, and where you should put the data to one side and let your creativity take centre stage.
Did you know your brain makes around 35,000 decisions every day? To handle these decisions effectively, your brain relies on cognitive biases. I discuss how you can tap into these biases to create better ads and make more money.