I explain what brand values are, why they’re so important, and give examples of where a brand’s values have worked – and where they’ve caused a PR nightmare!
On Monday, Google confirmed that a broad core algorithm update rolled out last week. Since then, our Technical SEO and Data & Insight teams have collaborated on extensive analysis, calculating the (largely positive) impact for our clients. A “core” update affects the main organic search algorithm, which determines how results look, and crucially who ranks where. But, given Google’s woeful summary of the update, we undertook a proper investigation. We set out to discover if the update hit some verticals more than others,…
Facebook has encountered a few challenges recently, which has provoked them to make some big changes to their algorithm. I delve into these updates, explain what they mean for brands and provide tips to adapting to the changes.
Advance planning and excellent communication allowed us to significantly increase revenue for Regis and Supercuts over Black Friday, 2017. All at a reduced cost when compared to the year before!