Black Friday is one of the most important days of the year for any retailer, so when IDG came to us for help in maximising their online traffic on that day, we worked across several teams to help them achieve their goal. Find out how in my video below.

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Visual search is becoming more and more influential as far as ecommerce consumers are concerned. Have you explored the possibilities of using platforms like Pinterest in your digital marketing strategies? Allow me to explain why you should be, if you’re not.

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Why is motivation important within the conversion funnel, and how can you increase it? In this video, I run through some of the factors you can employ to maximise motivation levels and improve conversions.

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Advertisers have been funding terror groups such as ISIS and this has led to a furious debate in which Google’s YouTube has taken the majority of the blame. Publishers, such as The Times and theguardian, have been quick to pounce on Google. This is fair in part, however publishers have also chosen to specifically attack Google because it suits public opinion (think of the recent tax issues) and because Google’s business epitomises the model that has eroded their revenues. But…

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Bauer Media came to RocketMill with a challenge: to increase magazine subscriptions via paid media, without compromising the CPA. This was no easy task, as the industry is in decline, but we did it! And here’s how…

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Find out the latest in digital marketing with the RocketMill weekly digest

In this video, I discuss the “Phantom V” update and reveal RocketMill’s initial findings following the update.  

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Why should we always strive for authenticity in marketing? Ian breaks it down for you in our latest video.

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When targeting specific sections of an audience, segmentation is vital so you can tailor content and messaging accordingly. But can anyone do it? Rhys breaks it down in our new video.

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