There are two very cool art exhibitions coming up that I’m excited about, because both are doing very interesting things with digital data and technology and there is something about their approach that has a lot of relevance to marketing. The first is at Somerset House in London and is called Big Bang Data. With the proliferation of data (emails, selfies, online transactions, Google searches, social profiles and more) coupled with the new ways of storing and accessing that data,…

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When it comes to browsing the Internet, privacy has been a constant concern, and this year is proving to be no different. In fact, could 2016 be the benchmark year for search engines that respect our privacy? It’s no secret that users are continuing to find alternative ways to search and shop online without compromising privacy, and it is search engines such as DuckDuckGo and StartPage that offer the solution. Promising not to collect or share any personal information (including…

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We’ve all seen Minority Report and wondered whether this (scarily) personalised out-of-home advertising is possible. Clear Channel, one of the largest outdoor advertising operators, has just announced the purchase of over 2000 phone boxes from Arqiva, which will be replaced with super high-tech kiosks kitted out with daylight-visible digital screens and a whole host of other features beneficial to the casual high street moocher. Clear Channel has also promised that through its Play iQ ad inventory platform, advertisers can buy…

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In marketing copywriting, digital or otherwise, clarity is everything. The message being delivered to customers can be response-provoking, honest, informative, entertaining, relevant, meaningful or all of the above, but clarity is vital. If the reader doesn’t understand the message, they won’t respond to it in the way you intend them to. It’s easy to get carried away when you’re on a creative concept roll, though and most of the time your first draft isn’t anywhere near to being ready to…

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On the drive to work this morning, I heard a radio advert for a major UK fashion retailer. It ended with “go in store to see our deals” – no mention of the website or that even shopping online is an option. My heart sank a bit. Why did no one in their marketing team spot the omission? Was it a deliberate decision to allow more time for brand messaging at the sake of driving people to the site? Who…

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So, Twitter have released a beta for Conversational Ads. But what is a Conversational Ad? And will it create conversation between a brand and its followers? Let’s start with, “what is it?” To quote Twitter: “These formats, exclusive to Twitter, make it even easier for consumers to engage with and then spread a brand’s campaign message. It’s a powerful way for advertisers to extend their presence across Twitter.” In simple terms, Conversational Ads allow you to create customisable calls-to-action that…

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Once we worshipped the sun, but these days it’s a little different, especially if you’re a digital marketer: the world of organic search now worships at the font of Panda. The much anticipated Google update for 2016 was for a real-time Penguin update. Ever one to keep us on our toes, Google rolled out a Panda update instead, but it’s not just an update – it is now part of the core algorithm. This is no bad thing and not…

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No doubt you’ll have heard by now that Google is trialling 4 top ad positions on some searches in the United States, and the trial looks to be in full swing. A quick search in AdWord’s preview tool returned one of what I’ve affectionately called “the 4 tops”. (Not one of these – they’re much more fun.) Why are Google doing this? The cynical view would simply be that it’s a test to see if more ads equal more revenue.…

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