Back in November last year we brought you news about Google’s Accelerated Mobile Pages (AMP) project, which was designed to strip down websites so they load much faster when viewed on mobile devices. While we cautioned against jumping straight in at the time, we did predict that AMP would ultimately have an effect on website rankings. Our Head of Technical SEO, Chris Philpot, has this to say: “Because Google’s algorithm is so secret, it’s exciting when it publishes one of…

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Laura Durrant is currently studying Creative and Professional Writing at the University of Winchester, and has spent the last six weeks as an intern on RocketMill’s Content team. As our resident Young Person, we asked her to take a look at how digital marketing agencies fail to connect with younger audiences. Digital marketing moves really fast, and the people who drive it are young. I’m 19 years old, and I can already see the differences between me and my 16-year-old…

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“Nostalgia – it’s delicate, but potent…in Greek, ‘nostalgia’ literally means ‘the pain from an old wound.’ It’s a twinge in your heart far more powerful than memory alone…it’s a time machine. It goes backwards and forwards. It takes us to a place where we ache to go again.” – Don Draper, Mad Men If there is one emotion that has encapsulated summer 2016 as it draws to a close, it is nostalgia. Though it isn’t by any means a new…

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There’s been a large and not-particularly-helpful change to Google’s indispensable Keyword Planner in the last few weeks. Accounts that aren’t spending much are now seeing vague search volumes, whereas big spenders are still getting the full data. Here’s what the same report looks like in Keyword Planner with and without the new limits in place: As you can see you’re losing a lot more than just exact search volume – the chart is no more, meaning identifying seasonality, mobile trends,…

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September is the month of Brighton Digital Festival and you can get involved by coming along to the Creative, Design & IT Open Studios, running from the 5th-9th September. All this week, companies will be opening their doors for people to find out what happens behind the scenes of some of the most innovative businesses in Brighton. We at RocketMill couldn’t pass up this opportunity to share some of what we do, so we’re hosting a Hangover Free Digital Marketing…

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Expanded Text Ads, announced at Google’s Performance Summit back in May, have gone live within the last couple of weeks. We wanted to break down what they’re all about and see what impact they will have on ad campaigns. Higher Character Limit The whole point of the Expanded Text Ads (ETAs) update is that the character limit is much higher than before. Previously, ads followed a 25-35-35 rule: one 25-character headline and two 35-character description lines. With the new update,…

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You may have seen the recent article on Search Engine Land regarding 30x redirects and PageRank. If not, don’t worry – you can find it here. Essentially, the article summarises the confirmation by Google engineer Gary Illyes that a 30x redirect will no longer result in a dilution of PageRank. This is a source of contention as many in the SEO community have debated this for many years. So what are these redirects? 30x redirects enable websites to bypass broken…

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A/B testing plays a huge role in digital marketing when it comes to website and page design in ecommerce. When it comes to maximising conversation rates, the ability to compare two versions of a single variable to see which one performs better can be invaluable for marketing managers. How can you make the most of the A/B tests you run, though? Data “It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to…

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