Data has an important place in content marketing, but so does raw creativity. A vital part of creative content marketing is knowing where data can be useful, where it can be a distraction, and where it can actually be detrimental. In this talk, I’ll cover where data can and should be used, and where you should put the data to one side and let your creativity take centre stage.

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The fast-paced world of digital is constantly changing. Head of Strategy & Planning, Sian Leaker, reflects on how marketing has evolved and reveals a simple, effective way you can improve your digital marketing.

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I’ve discussed what dark social is, but how can you incorporate it into your marketing strategy? I reveal some practical ways to use dark social for audience research, customer engagement and brand awareness.

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Did you know your brain makes around 35,000 decisions every day? To handle these decisions effectively, your brain relies on cognitive biases. I discuss how you can tap into these biases to create better ads and make more money.

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Is your custom campaign tagging in Google Analytics harming your data attribution measurement? I show you three ways custom campaign tagging can destroy your data attribution in Google Analytics and give you some solutions to prevent it from happening.

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Starting on 9th July 2018, Google began to consider how fast a web page loads when calculating its ranking in mobile search results. Site speed has been a ranking factor for desktop results since 2010. This new algorithm update reflects changing search habits on the modern mobile-centric web. The “Speed Update” will affect all businesses which gain traffic and revenue from organic mobile Google results. In this post, you’ll learn about the background, purpose and impact of the Google Speed…

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Ever considered the dangers of relying solely on your dashboard metrics ? A sea of positive figures doesn’t necessarily mean your site is perfect. I reveal how identifying the different ways users interact with your site – and when they might be interrupted – could bring long-term benefits to your customers, and your business.  

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We have access to endless amounts of ‘free’ content, but are we paying for it in other ways? I discuss the dangers of the free internet and suggest what could be done to improve internet regulation.

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