Is your custom campaign tagging in Google Analytics harming your data attribution measurement? I show you three ways custom campaign tagging can destroy your data attribution in Google Analytics and give you some solutions to prevent it from happening.

Watch Video

Starting on 9th July 2018, Google began to consider how fast a web page loads when calculating its ranking in mobile search results. Site speed has been a ranking factor for desktop results since 2010. This new algorithm update reflects changing search habits on the modern mobile-centric web. The “Speed Update” will affect all businesses which gain traffic and revenue from organic mobile Google results. In this post, you’ll learn about the background, purpose and impact of the Google Speed…

Read Article

Ever considered the dangers of relying solely on your dashboard metrics ? A sea of positive figures doesn’t necessarily mean your site is perfect. I reveal how identifying the different ways users interact with your site – and when they might be interrupted – could bring long-term benefits to your customers, and your business.  

Watch Video

We have access to endless amounts of ‘free’ content, but are we paying for it in other ways? I discuss the dangers of the free internet and suggest what could be done to improve internet regulation.

Watch Video

How different are millennials and Gen Z when it comes to marketing? I define what it means to adapt your strategy to one of the most cautious generations we’ve ever seen.

Watch Video

Find out the latest in digital marketing with the RocketMill weekly digest

Client Strategy Director, John Shepherd, discusses if viewability really is just an old-fashioned point of view and reveals how it can be updated.

Watch Video

Head of data, Rhys Jackson, explores the one metric that matters when it comes to the biggest pain in your business.

Watch Video

Does the thought of public speaking keep you up at night? Managing Director, Sam, shares his tips on public speaking and discusses how it takes 500 miles to conquer it.

Watch Video