Read everything from John Shepherd

Bringing viewability up to date

Hi, I’m John Shepherd of the strategy and planning team here at Rocket Mill, welcome to my forefront today, which is going to be around the topic of viewability. What some might consider the slightly old-fashioned point of view, or at least quite an unfashionable view. ‘Cause I don’t really consider viewability to be a […]

7 min read John Shepherd

Digital vs. TV advertising

Good afternoon all, I’m John Shepherd, part of the Strategy and Planning team here at RocketMill, and today I’d talk around this real sense of tension we have between digital and traditional TV advertising. How this is underpinned by the way that, as consumers, we engage with TV content, and what implications this has for […]

6 min read John Shepherd