Google+ Local pages are very unique although they share the functionality of other Google+ Pages. Google+ Local pages have features that allow consumers to connect and engage with a business’s brick and mortar location. For example, a Google+ Local page includes a map highlighting the location of the business along with its physical address, phone number and hours of operation.
Here are 10 easy steps on how to create a Google+ Local page for your business:
1. Sign in to your Google+ Account if you haven’t got one then you need to create a Google+ profile.
2. Once logged in click on Pages under More on the left.
3. Click the Create a new page button in the upper right.
4. Select the Local Business or Place category.
5. Type in your business’s phone number and click Locate. Make sure that the phone number you use is a business line and not a personal or mobile phone number.
6. If you see your business listed, click on your business’s name. You’ll be able to edit the address later if anything is incorrect. If the name of your business doesn’t appear, click Add your business to Google or Look up a different number to try again.
7. Enter or edit basic information about your business, including business name, phone number, and address. If Google already has information about your business, you’ll be asked to confirm it. You can also edit any information that’s incorrect.
8. Add categories to your local page to help users better understand what your business does. In the Category box, select the main category that best describes your business.
9. Select an age requirement that’s appropriate for your business.
10. Click Create, and you’re done! Now you can visit your page and add even more details about your business, like hours, your website, and more contact information.
Google+ Local Analytics
You can use Google Places for Business now that your local listing has been migrated to Google+ local. You might notice some changes in the statistics that appear in your Google Places Dashboard. While Google Places will still display traffic statistics, these numbers will represent traffic to your new Google+ page. There may be an increase or decrease in the traffic statistics because of changes to how we’re collecting and reporting data. The actual amount of traffic to your Google+ page may not be changing, so you don’t have to worry about customers not finding your page.
Verifying your Google+ Local page
Google has not yet released the ability to verify your migrated Google+ Local page. Over the coming months, they will start rolling out the ability to verify the Google+ Local page that has been upgraded from your existing Google Places business listing.
Google+ Pages TOS for Contests and Promotions
Under Google’s terms of service you are allowed to run contests, offers, coupons or any kind of similar promotions directly on your Google+ Page. You can however display a link on your Google+ Page to a separate site where your promotion or contest is hosted.
[...] s); })(); TweetTweetIf you haven’t already done this then go ahead and create a Google+ Local page for your business. Although at the centre of all these changes you will find Google’s vested [...]
Good job with this post. I showed my boss and explained why this is so important.
Has Google Places pages actually been migrated to Google+ Pages?
Here in Australia I’m still seeing them as separate entities. Google Places pages look like the new Google+ style but they are not integrated with the Google+ Page for a business.
Hi Tony. They will appear as separate entities for the moment and will be slowly integrated onto verified business profile pages.
So what you are seeing is correct. The new G+ Local button is the only place that currently displays listings (even after verifying the business listing through a business profile).
Hope this helps.
Do you think this will help the businesses who arent currently ranking too well for places? We rank on page 7 for our required search term (many people above us arent even in our field or have unverified pages), but Im hoping by getting a page created earlier than others we can be a step ahead. Whats your thoughts?
If I currently have several verified Google Places listings, should I create my Google+ Local page or just wait for the migration of my verified Google Places listings?
You have to wait for them to be migrated.
Been doing a lot of work on the back end of Google+ Local in Google Places. What do you mean by not having the ability to verify migrated listings? As far as I’m aware, I’m still able to claim them as normal.
Optimisation wise are you doing anything different?
[...] eine Seite bei Google+ Local anlegen will? Eine Schritt-für-Schritt-Anleitung findet sich hier: How to create a Google+ Local Page. In zehn Schritten wird man vom Öffnen des Google+ Accounts bis zur Freischaltung der Businesspage [...]
[...] Setting up a Google+ Local Page – since Google Places will be migrated as well to Google+ any time soon, it will also be a good addition to your signal building campaign, where you can set up a local page for your business. Here’s a quick step-by-step guide on how to create a Google+ Local Page by Elevate Local. [...]