Google is desperately trying to leverage everything they have to make Google+ a success. I have always believed that if another company made the Google+ network, they wouldn’t have lasted at all purely because Google+ is a “me too” product. There is nothing innovative about it, it doesn’t have a compelling USP. This lack of innovation topped with a desperation to make Google relevant in the social ecosystem will probably end the Google era.

That said, Google has one powerful leverage that they could utilize to make the impossible possible. The leverage is, Google’s market share in search. Based on the recent development it is relatively clear that Google is using its dominance in the search market to push Google+.

Here is there latest method of putting the above in practice, introducing Google+ Local.