Help people learn – Make it informative. Help people gain knowledge about your specialist field. People will follow you if you are a rich source of information in a subject they have a passion for.

Conjur a laugh – Don’t be afraid to share the odd humorous Tweet such as an observation, event, perspective or joke. Just remember to think first – make sure there is nothing offensive included.

Be personal – Not too often and only when it’s right. Publishing a personal Tweet every so often makes your followers feel closer to you. Don’t tell them what you’ve had for breakfast but share an achievement, event or emotion with them.

Inspire – People want to be inspired. So sharing a great quote or something that has recently inspired you will lift your audience and create positive emotion.