Google’s recent update has hit the UK hard. Most SEO people were almost silent today, perhaps running around like headless chicken panicking about the sudden fall of their rankings?
We monitored the US update very closely and noticed that many website owners were complaining about having been hit by Farmer/Panda update for no reason. To some extent Google did admit that in certain cases the algorithm wasn’t as accurate as they had hoped.
The UK SEO community was waiting for the update to hit UK for over a month, some prepared for it others just ignored it and carried on relying on their “clever” tactics. Last night Google announced that Panda has been globally rolled out in UK.
Here are the biggest winners of Panda update:
And here are the losers:
Source: Search Metrics