I am a bit of a petrol head at heart and I although I have never owned a GTI, I think they are brilliant cars. I was very excited when I find out that VW has launched an awesome social media campaign to mark the 35th anniversary of Golf GTI. In the viral videos created by DDB London (big shout out to this awesome team) the Golf GTI acts as a time machine, seen throughout the past 35 years at events such as the Queen’s Silver Jubilee in 1977 and the solar eclipse in 1999. The activity, which breaks this week, will roll out over the next four weeks, each clip focusing on a different occasion since the GTI’s 1976 launch.
‘This is a leap into the unknown for us,’ Nigel Brotherton, national communications manager at VW has admitted. ‘What is the targeting like? How many visitors will be from the UK? The original brief was to “Make GTI famous”, and we’ve taken a calculated risk to see whether we can get that engagement and dwell time.’