Google loves nothing better than trawling the internet for juicy, new, keyword-rich content to crew through!

Google’s algorithm relies heavily on text to associate web pages with certain niches, so it can help to take a little time to consider how we can help Google help us. Well-written, fresh, and relevant content can carry a lot of weight when it comes to SEO so this blog post will cover… Well, blog posting with SEO in mind.

Attracting visitors

Attracting cat lovers to a dog website probably isn’t a sustainable business model so limiting blog content to your website’s chosen field, or tweaking the content to match it, can massively help improve it’s relevancy and rankings. Creating blog posts about unrelated subjects can be used to great effect but the general rule-of-thumb is to keep the content as relevant as possible to your website’s main theme.

Blog posts can be an effective way to market other content and products or drive visitors to other pages once visitors are on your website. Linking to related pages is a common technique which can help point the user in the right direction such as a sales, download, or contact page.

Increased rankings

With a little work, blog posts can help your website rank for “long-tail” keywords or terms you may have never otherwise shown up for. It helps to choose a constistant theme for your blog post and highlighting targeted keywords using <strong>bolded</strong> and <em>italicized</em> text.

Google has been big on User Experience lately so a human readable article should be top priority as Google is getting better at detecting unnatural content and the penalties more severe. Inserting 10 links, 20 bolded keywords, and 50 hidden keywords will probably do more harm than good but a few here and there shouldn’t hurt.

Spread authority

Well written content which is highly linked to gains weight as search engines see them as more favourable than other pages. If I were to create a blog post about Keywords Density, for example, it may be a good idea to place a link in the main body of the content pointing to a post about Keyword Research or something similar. This can help Google associate each page’s niche and rank them accordingly.

Linking related pages can also help speed up Google’s “crawl rate” and help get pages indexed that may not have been.

Promoting an image

Giving off the right image for your business can help increase sales from specifc sectors. A simple blog post can help project that image by the language used to content created. A quirky web design agency will probably post different content in a different style to a retirement home.

Using social media campaigns to promote blog posts can be an effective way to portray a consistent image which help to specify your audience to visitors that may be unfamiliar to the website.

Non-science

It doesn’t take a rocket scientist to figure out that targeted keywords should appear on the page being promoted, but it’s all easy easy to miss, forget about, or over-use optimization techniques so I find it helps to consider these points while proof-reading content before putting them live.