Negative Keywords are boring, time consuming and really annoying!

Thankfully Google looks after sanity as well as pub quiz skills with Campaign Negative Keywords. Here you can apply a long list to several campaigns in one. Cheers Google.

For the uninitiated and presumably half-crazy PPCers who have not yet discovered it, this handy tool can be found inside the Shared Library towards the bottom of your sidebar in Adwords. Nyyarrrr…


After that it is a pretty straight forward task of adding a new list; smashing in your keywords; saving the list; and applying it to the campaigns you want!

I’m a match type Nazi, so I recommend applying the majority of negatives as phrase match.

Top Lists:










Car Makes:


UK Postcodes & Areas:


UK Counties:


Large(ish) UK Towns & Cities:


Countries of the World (including UK at the bottom)


Websites (this list is still being created so it’s a bit sparse and does not contain www.)