Update: This article was originally published in 2012. As you know, the web is constantly changing, which means some of the advice on this page may become out of date. For the latest digital marketing insights from the RocketMill team, please visit our main blog page. Sometimes you might come across a scenario where you might want the t.co version of your URL without tweeting it on Twitter publicly. Usually this is mostly for SEO purposes where you want to…

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Techniques into procuring longer lasting quality backlinks from blog comments.

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In my world, I like to categorise things. I also like Twitter. This is an amalgamation of the two:  

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Last week I posted an article highlighting how you could game Klout. In my post and the subsequent commentary I argued that: Klout’s model of scoring seems to be based predominantly on levels of network activity which is a rather primitive approach to “measuring influence”. Klout scores seem to fluctuate on daily basis, influence and/or authority can not be that volatile. Most importantly, there should be a clear distinction between, “noise”, “activity” and “influence”. If someone is very active and noisy,…

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Interactivity and incorporating Twitter on your own website just got better with Web Intents.

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Dee Blick is an award-winning Chartered Marketer & a marketing columnist for The Financial Mail. She is also author of best-selling book Powerful Marketing On A Shoestring Budget: For Small Businesses. In this interview I have asked Dee four fundamental questions about social media marketing plus a couple of question about her upcoming book. Learn more at her blog or follow her on Twitter: @deeblick

How has social media changed marketing?

Traditional marketing has found new friends to play with. And like all new friendships, there’s bound to be teething problems as we get to know one another not to mention exciting new opportunities. We have to be careful with social media though and the clue lies in the word social. The traditional marketing channels are very clear-cut. We want sales. Social media is not about overt selling. At its purest form it’s about communicating and sharing. Now that businesses have cottoned onto social media they’re anxious to join the party. Some are clumsily bringing the traditional marketing approach to the table with an unrelenting monologue of business promotion. That’s antisocial media. Put your selling hat away, join in and share.

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Important! This post is out of date. Twitter works differently now. Please see my latest post for Shortening your URL in Twitter’s own t.co format Can’t find a Tweet Button on your favourite website, and you want your site in Twitter’s t.co URL shortened format? Here’s one way we’ve found…

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