Dee Blick is an award-winning Chartered Marketer & a marketing columnist for The Financial Mail. She is also author of best-selling book Powerful Marketing On A Shoestring Budget: For Small Businesses. In this interview I have asked Dee four fundamental questions about social media marketing plus a couple of question about her upcoming book. Learn more at her blog or follow her on Twitter: @deeblick
How has social media changed marketing?
Traditional marketing has found new friends to play with. And like all new friendships, there’s bound to be teething problems as we get to know one another not to mention exciting new opportunities. We have to be careful with social media though and the clue lies in the word social. The traditional marketing channels are very clear-cut. We want sales. Social media is not about overt selling. At its purest form it’s about communicating and sharing. Now that businesses have cottoned onto social media they’re anxious to join the party. Some are clumsily bringing the traditional marketing approach to the table with an unrelenting monologue of business promotion. That’s antisocial media. Put your selling hat away, join in and share.