As the annual Oscar media coverage whirlwind of red carpets, flashing paparazzi camera bulbs and statues of tiny golden humans slowly quietens once again we’re going to sift through the resulting wreckage to see if we can discern who really came out on top in terms of the digital marketing landscape. We’ll start by reminding you who literally won the Oscars in the sense that they took home a little golden pal to treasure forever, or presumably throw on the…

Read Article

My Interview With Twitter UK’s General Manager Tony Wang Following his recent talk at The Evening Standard’s “Using Technology to Boost Your Business” event, Tony Wang (General Manager – Twitter UK), kindly agreed to an interview with us. He only insisted on one condition – it had to be done via Twitter – no surprise there then. The interview whilst brief has one or two nuggets for the keen eye – enjoy…   @TheSamGarrity I’m not sure to be honest,…

Read Article

Britain’s biggest ever broadcasting challenge The Olympics is one of the biggest world events. And it pulls a pretty spectacular amount of spectators. Adding to this, the UK are hosting these Olympics for the first time since 1948. On top of this, the technology the world uses to broadcast these games are obviously at their peek. And the mediums that are used are as plentiful and diverse as ever.

Read Article

Update: This article was originally published in 2012. As you know, the web is constantly changing, which means some of the advice on this page may become out of date. For the latest digital marketing insights from the RocketMill team, please visit our main blog page. Sometimes you might come across a scenario where you might want the t.co version of your URL without tweeting it on Twitter publicly. Usually this is mostly for SEO purposes where you want to…

Read Article

Techniques into procuring longer lasting quality backlinks from blog comments.

Read Article

In February Twitter is going to roll out branded pages for advertisers who spend over $25000. Twitter is one of the most successful social networks on the planet yet they have failed to find a lucrative business model. Let’s hope this changes things for them. I am always very sceptical about “customized” pages as they remind me of glittery MySpace themes… Here is a screenshot of what you might come across from next week onwards.

Read Article

In my world, I like to categorise things. I also like Twitter. This is an amalgamation of the two:  

Read Article

Livefyre is an excellent commenting platform with some great features, they have really thought about the value of social engagement and search engine optimisation at the same time. You can go over to their website to find further details. But for now, here are some reasons why you should integrate Livefyre on your website: SEO Friendly Livefyre is the only scalable platform that makes your the UGC on your website crawl-able. This is a great feature as it can help you…

Read Article