Google is synonymous with “search”, but a forthcoming product closure highlights a rare weakness. Google Compare, the search giant’s price comparison service, will close later this month. Certainly, when I’ve shopped around for financial products, Google Compare hasn’t come to mind. It seems there is a type of search where Google is not the answer. How does this affect you? In several sectors, we think your time and money are better invested in other search products. Discover what the closure…

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About a month ago, Google announced Accelerated Mobile Pages, also known as AMP. It’s an initiative to speed up the mobile web by cutting the cruft from bloated webpages. To find out if it worked, we tested standard mobile and AMP HTML pages from BBC News, The Guardian and BuzzFeed. Loading each on a simulated 3G connection yielded a surprising result. You might even say that AMP gave us a shock. (Sorry.) How did the web react to AMP? AMP…

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Bing introduces Auto Tagging within the Bing Ads interface Finally Bing Ads have released Auto Tagging for Google Analytics within the Bing interface…I wonder where they got that idea from!! For many years we have spent an age manually tagging our Bing destination URLs so that we can track our Bing data in Google Analytics. Last year Bizible came to the rescue and released a free tool to tag Bing URLs which was a fantastic time saver, but to have…

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If you happen to be amongst the many that have been hit with an unnatural links notice, it’s highly likely that you have experienced a range of emotions when thinking about the recovery process. Many of us initially start off in a state of denial trying to kid ourselves about creating a clean back-link profile that includes a mass amount of directory links and comment spam. We soon relax and simply accept the long-winded arduous task ahead of us. Assuming…

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Ahh yes fun! April Fools you just got to love it. The one day of the year where companies and organizations can legitimately appear to be externally funny rather than carrying on with their normal daily activities. Yesterday, we saw some interesting pranks. Scotland received a lot of attention from the tabloids, with Scotland’s vote for independence coming up. The Telegraph reported about future plans for coins being minted with Alex Salmond’s head (See right) and the Guardian with a…

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Over the last few months I have come across a common problem with accounts that have been set to have a target radius of 10 to 15 miles somewhere in the UK. Despite the radius being within the UK only, their adverts are still showing in countries around the world, meaning they are getting a lot of unwanted impressions. Over the next few months, I am going to look in to this and try and find out what the best…

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Response Tap Required – G.A Dashboard Available Shortly*   Tracking any sort of interaction between a web user and a website should be the number one priority of any online marketing agency’s strategy. Not only does it help improve relationships with clients, but it also makes it difficult not improve marketing ROI! Here at RocketMill, a small percentile of our portfolio includes E-Commerce businesses, and as such most of our work is focused on driving business-to-business leads. As a result of…

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Google celebrates the 50th anniversary of Bruce Reynolds and Ronnie Biggs’ mastermind 1963 Train Robbery by pulling off a stunt of their own. The Plan Like other agencies across the UK we are acutely aware of our middleman relationship between Google and our Clients. As part of Google Agency status we are assigned a Google Rep with whom we have regular chats on how we can improve our accounts. These chats would be once a quarter at best, but lately we…

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