What is a measurement framework? Not all metrics were created equal. While the number of pages viewed by users could be considered critically important for a publisher generating revenue from ad impressions, the very same metric is relatively meaningless for a lead generation website. Unless you can consistently pin down the numbers that matter to your business, it is easy to lose sight of the bigger picture. When this happens, it becomes impossible to determine the effectiveness of marketing spend.…

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A few days ago, Google Analytics announced it was introducing ‘calculated metrics’. When we got chatting about this in a planning meeting recently, half of us said, “Yes! That’s cool”, the other half weren’t so enamoured. I was in the excited half of the group. And I immediately wanted to rush into GA, setup my 5 calculated (or compound) metrics and sit back and wait to be amazed. But it made me think, is this a good thing or could…

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Wikipedia says: “Secure Shell (SSH) is a cryptographic network protocol for secure data communication”. Briefly, it’s a protocol used mainly for remote connecting to computers. From its predecessor (Telnet) it differs mostly in the way the connection is handled – the whole communication is being encrypted. Most developers and administrators using SSH to simply access to the command line of the remote computer (called “console”). However SSH provides much more… Remote and local ports tunneling Local tunneling allows you to…

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Normally, when updating a web page for a local area, an image would be added/updated to include the name of the location within its file name and the location added to the Alt and Title attributes of the IMG tag in HTML. We are now seeing an increasing advantage to updating the image itself with additional information – EXIF Data. Firstly, what is EXIF? EXIF stands for Exchangeable Image File Format. It is a file format mostly associated with image…

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