It sounds pretty obvious, but it all starts with the brand. You ask any of my internet marketing companions here at RocketMill and they will agree that branding is a very important. A strong brand makes marketing a heck of a lot easier. Its about who you are and what you stand for! A brand is essentially a representation (visual and otherwise) of your company’s values and goals. Spending time to really understand your company’s values and goals is a…

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Internet Marketing (or marketing more specifically) isn’t as complicated as it may seem. Of course there are multiple techniques, mediums and disciplines that come under the marketing umbrella that may seem a foreign language to most of us, however these are essentially just different applications of the same thing: Effective communication between you and your consumers. Now before I begin explaining this statement, I’d first like to credit Simon Sinek’s book Start with Why: How Great Leaders Inspire Everyone to Take…

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Elevatelocal’s recipe for designing a perfect logo. Follow one of our designers, Ian, on some of the steps we take.

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Any good designer or marketeer will know that a brand isn’t just a logo.  A brand is the face, life and soul of the company. Its the feeling people get when they buy the companies product or service. Its the feeling the staff get when they work for the company. A brand is an embodiment of everything the company is about. In order to create the ‘perfect’ brand, you need to tackle the brief in a very thorough way: 1. Understand and…

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