It’s every PPC manager’s worst nightmare finding an account that doesn’t have any form of conversion tracking. No matter how small the daily / monthly budget is, conversion tracking is a must. Knowing what your return is from your AdWords spend is important to every business; tracking the success of any campaign is critical. Conversions come in many different forms, the most common are: Filling out a form (enquiry forms / contact us forms / requesting a quote Purchasing a…

Read Article

In my previous blogs I have given small tutorials on how to link your AdWords account to your Google Analytics account and vice versa. This month, I will be digging deeper into AdWords accounts themselves and reviewing what the industry are saying about account structure and letting you know my thoughts on the matter. There are many blogs out there about how you should and shouldn’t structure your AdWords account; should you use BMM and Exact match? Phrase, Exact and…

Read Article

Last month, we looked at how to link your Adwords to your Analytics so you can see all your Adwords data in your Google Analytics account. It’s good practice to reciprocate this by importing your Analytics data into your Adwords account. To achieve this, follow the step by step guide below:   1. Firstly, click the“My Account” tab 2. In the drop down box, click “Linked Accounts” 3. Next, select the “View Details” option under the Google Analytics tab 4. Your Google…

Read Article

TIL (Today I Learned) that the phrase “it’s a small world” originated at the 1964 New York World Fair. It was the name of the song played at the UNICEF pavilion and commissioned by Walt Disney. He later went onto to use the song on the popular ride of the same name. It’s argued that this song is the most translated piece of music on the planet! You don’t have to have visited Disneyland to know it’s a small world…

Read Article

Negative Keywords are boring, time consuming and really annoying! Thankfully Google looks after sanity as well as pub quiz skills with Campaign Negative Keywords. Here you can apply a long list to several campaigns in one. Cheers Google. For the uninitiated and presumably half-crazy PPCers who have not yet discovered it, this handy tool can be found inside the Shared Library towards the bottom of your sidebar in Adwords. Nyyarrrr… After that it is a pretty straight forward task of…

Read Article

Over the last few months I have come across a common problem with accounts that have been set to have a target radius of 10 to 15 miles somewhere in the UK. Despite the radius being within the UK only, their adverts are still showing in countries around the world, meaning they are getting a lot of unwanted impressions. Over the next few months, I am going to look in to this and try and find out what the best…

Read Article

Response Tap Required – G.A Dashboard Available Shortly*   Tracking any sort of interaction between a web user and a website should be the number one priority of any online marketing agency’s strategy. Not only does it help improve relationships with clients, but it also makes it difficult not improve marketing ROI! Here at RocketMill, a small percentile of our portfolio includes E-Commerce businesses, and as such most of our work is focused on driving business-to-business leads. As a result of…

Read Article

Update: This article was originally published in 2013. As you know, the web is constantly changing, which means some of the advice on this page may become out of date. For the latest digital marketing insights from the RocketMill team, please visit our main blog page. When I started studying Adwords, my poor underdeveloped brain simply could not remember all the jargon. IMHO (In My Humble Opinion) the only occasion when anyone should have to ‘Google’ an acronym 3 times…

Read Article