UX Research and Strategy

To give your users the best experience, you first have to understand their intentions. Scrollmaps, clickmaps and user recordings paired with analytics allow us to investigate audience behaviour and identify areas that need improvement, as well as confirming what already works well.

Making the digital experience as smooth as possible is the ultimate goal of our UX work. By working with you to discover exactly who your users are and how they behave, we are able to predict what users want, and when.

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How we do it

On-site research

Discovering how users interact with your site is the foundation of all our work. With on-site recording of user behaviour we can see how users progress through your site and where they may stumble. Paired with the insights we can uncover from analytics data, we’ll discover user intent and use this data to guide our recommendations.

Speaking to your users

Speaking directly to your audience can provide invaluable insight. We believe your audience are more than figures on a dashboard – engaging them can solve simple problems easily, and help diagnose wider issues that may not be apparent in analytics data.

Workshops

We aim to know your business inside out, and hosting collaborative workshops with your team is a great way to do this. By working together, we can pair our user experience and digital marketing expertise with your domain knowledge to highlight challenges and long-term solutions.

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What Our Clients Say

“Being a small team ourselves we were thrilled to find a local agency that approached our business with such energy and enthusiasm. RocketMill demonstrate an abundance of skill and knowledge which allows us to continually improve and grow. They are truly a pleasure to work with.”
Faye Price
Online Marketing Manager

Our Campaigns Receive Recognition

User Experience Insight

Video: Pixels Don’t Make Experiences

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Video: There’s More to CRO Than Conversion Rate Optimisation

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Video: How to Improve Your Site with Cialdini’s Six Principles of Persuasion

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Visit us in Brighton

Research is just the first step – visit our team in Brighton to find out how we can take your website to new heights.

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