Information Architecture Agency

Solid information architecture ensures users can easily find their way through your site, understanding its structure and where they should go next. We focus on making complex site structures simple by ironing out digital stumbling blocks to empower your users, delivering your commercial success as a result.

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We’re trusted by a host of exciting brands

Grazia Gatwick Airport Hitachi Clintons Empire

How we do it

User research

By analysing how visitors use your site currently and what they are trying to achieve, we can uncover how to group, order and name information to enhance a user’s experience and achieve your website’s objective.


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We make sure to test any new site structure or organisation with real users. Testing the grouping of sections and potential navigation systems, we make sure that the final outcome is intuitive for users from the outset. With new categories and labels tested, you can be confident that users understand your content and how to find pages as well as you do.

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“Outstanding team performance from the guys at RocketMill. The turnaround we have witnessed over the past 7/8 months has been very impressive, achieving demanding targets but delivering this at a decent CPA. ”
Rob Litawski
Bauer Media
Bauer Media

Video case study: How we revolutionised the Bauer Media customer journey

Our User Experience services

We provide a range of UX services, on an ongoing or consultancy basis.

Research & Strategy

Set course with the right roadmap.

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Wireframing & Prototyping

Enable strong collaboration with an iterative approach.

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Information Architecture

Create the foundation upon which your user experience is built.

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Front-End Design

Build and optimise your digital presence.

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Awards this year

Our work is celebrated across the industry.

Our insight

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Video: How to Use Psychology to Increase Conversions

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