Website Architecture

Browsing a website is a lot like visiting a new city. You may recognise a few landmarks, but without clear signposts you’re going to get lost. We specialise in designing logical site structures built upon best practice for information architecture. Whether your website has 20 pages or 20,000, we’ll simplify the route from entrance to conversion.


How we do it

Analyse your current structure

Using our industry-leading software, we will crawl your website just like a search engine. This lets us analyse the current architecture of your site to find areas for improvement. We’ll identify problems with landing pages, internal links, crawl bloat and bottlenecks.

Design your optimised sitemap

Our proposed site structure will minimise the number of clicks needed to travel between key pages on your website. Clean URLs will ensure your site is easy for users and search engines to browse. We will also help you optimise menus and canonical URLs to maximise SEO link equity.

Improve keyword targeting

Keyword research helps us understand how your audience search for information. We will combine this knowledge with our site crawl data to analyse how well you are speaking your audience’s language. Then, we will ensure our recommendations maximise your chances of being found in organic search.

Ecommerce optimisation

Our technical SEO team have experience with ecommerce platforms including Magento, Shopify and WooCommerce, and have worked on some of the largest online stores in the UK. We will optimise filters, facets and other essential functionality to make your site a breeze for visitors and search engines alike.

International SEO

Targeting more than one country presents a host of SEO challenges. Different languages, different currencies – and even different politics. We have years of experience in international search engine optimisation and regularly support huge global brands with multi-country marketing efforts. We recommend site structures and Search Console set-ups to maximise worldwide visibility.

Plan for migration

If you are planning a site migration or replatforming, we will map each and every change you plan to make. During the move, we will help you set up redirects so users and search engines can find their way around your site. After the move, we will crawl all your old URLs to make sure they redirect successfully.

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What Our Clients Say

“RocketMill isn’t just a supplier to us, it acts like a true partner. Not only do they know what’s happening some time before it’s happened, but are ready with a prioritised action plan of how we should deal with it now.”
Simon Jary
Publishing Director

Technical SEO Insight

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Visit us in Brighton

If you would like advice on building a site architecture that’s ideal for SEO, we’d love for you to meet the team at our Brighton office.

Contact Us