Website Architecture

Browsing a website is a lot like visiting a new city. You may recognise a few landmarks, but without clear signposts you’re going to get lost. We specialise in designing logical site structures built upon best practice for information architecture. Whether your website has 20 pages or 20,000, we’ll simplify the route from entrance to conversion.


We’re trusted by a host of exciting brands

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Website Structure

How we do it

Analyse your current structure

Using our industry-leading software, we will crawl your website just like a search engine. This lets us analyse the current architecture of your site to find areas for improvement. We’ll identify problems with landing pages, internal links, crawl bloat and bottlenecks.

Design your optimised sitemap

Our proposed site structure will minimise the number of clicks needed to travel between key pages on your website. Clean URLs will ensure your site is easy for users and search engines to browse. We will also help you optimise menus and canonical URLs to maximise SEO link equity.

Improve keyword targeting

Keyword research helps us understand how your audience search for information. We will combine this knowledge with our site crawl data to analyse how well you are speaking your audience’s language. Then, we will ensure our recommendations maximise your chances of being found in organic search.

Ecommerce optimisation

Our technical SEO team have experience with ecommerce platforms including Magento, Shopify and WooCommerce, and have worked on some of the largest online stores in the UK. We will optimise filters, facets and other essential functionality to make your site a breeze for visitors and search engines alike.

International SEO

Targeting more than one country presents a host of SEO challenges. Different languages, different currencies – and even different politics. We have years of experience in international search engine optimisation and regularly support huge global brands with multi-country marketing efforts. We recommend site structures and Search Console set-ups to maximise worldwide visibility.

Plan for migration

If you are planning a site migration or replatforming, we will map each and every change you plan to make. During the move, we will help you set up redirects so users and search engines can find their way around your site. After the move, we will crawl all your old URLs to make sure they redirect successfully.

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“RocketMill is a business run by experts who you can actually talk to and understand. Even when the subject matter gets very technical you don't feel bewildered or left behind. It’s great advice has been invaluable in helping IDG grow its traffic and its editorial strategy to become a market leader in its field. We would, and have many times, recommended RocketMill as a superb business partner. ”

How we helped IDG achieve record Black Friday traffic

Our Technical SEO services

We provide a range of Technical SEO services, on an ongoing or consultancy basis.

Organic Search Strategy

Build a long-term strategy for visibility.

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Site Migration

Protect visibility when you migrate.

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Inbound Link Hygiene

Assess the quality of links to you and your competitors.

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Keyword Research

Find opportunities and benchmark your performance.

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Technical SEO Audits

Diagnose faults and develop an actionable roadmap.

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Site Architecture

Make your site a breeze for users and search engines alike.

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Site Speed & Security

Take advantage of everything from HTTPS migration to AMP.

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Mobile SEO

Streamline your mobile experience to capture customers on the move

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Recent awards

Our work is celebrated across the industry.

Our insight

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Google Speed Update, July 2018: The New Mobile Ranking Factor

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Video: Why You Might Need to Migrate Your Website Before Brexit

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Google Broad Core Algorithm Update: March & April 2018 📈

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