Keyword Research

Our keyword research is not simply for Google or Bing. We take into account voice search, market places such as Amazon, and vertical search engines such as TripAdvisor. Armed with our search volume and trend data you will know where organic visibility is vital, ensuring your overarching SEO strategy has the desired commercial impact.


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SEO Keyword Research

How we do it

Compile keyword & ranking data

Using a suite of SEO platforms, we assemble an exhaustive list of high-traffic keywords relevant to your business. This includes: search terms where you don’t rank, but competitors do; and terms where you already rank, but not as high as you should. We can combine our findings with your paid search data for even greater insight.

Group keywords into taxonomies

Drilling into our keyword findings enables data-driven decisions. We organise all keywords into sector-specific taxonomies. These are bespoke to your business, and unique to your keyword research report. You’ll be able to slice keywords by – for example – relevance, theme, purchase funnel stage, and level of opportunity. The more you slice, the more focussed the keywords you see. This makes it easy to identify SEO opportunities. For example, you could use the most popular search term for a topic in your page title, and scatter synonyms elsewhere.

Your keyword research covering document will provide a precis of the biggest opportunities.

Investigate seasonality and search trends

Our reports can also inform your content marketing calendar. Our keyword research shows which landing pages will be evergreen, and must be visible at a specific time of year. By highlighting the peak months for each search term, you can schedule your work and plan when to publish.

Conversational keyword research

The way people search has changed. In most verticals, searches on mobile phones are overtaking searches from desktop PCs. The emerging presence of virtual assistants (such as Amazon Echo and Google Home) will further diversify the way we search.

The breadth of similar-but-different ways to ask the same question makes this difficult to capture with traditional keyword research. To overcome this, we cleverly combine popular keywords with semantic language modifiers. This gives us questions, topics and conversational phrases to address on your website.

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“RocketMill is a business run by experts who you can actually talk to and understand. Even when the subject matter gets very technical you don't feel bewildered or left behind. It’s great advice has been invaluable in helping IDG grow its traffic and its editorial strategy to become a market leader in its field. We would, and have many times, recommended RocketMill as a superb business partner. ”

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Inbound Link Hygiene

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Keyword Research

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