Using a suite of SEO platforms, we assemble an exhaustive list of high-traffic keywords relevant to your business. This includes: search terms where you don’t rank, but competitors do; and terms where you already rank, but not as high as you should. We can combine our findings with your paid search data for even greater insight.
Drilling into our keyword findings enables data-driven decisions. We organise all keywords into sector-specific taxonomies. These are bespoke to your business, and unique to your keyword research report. You’ll be able to slice keywords by – for example – relevance, theme, purchase funnel stage, and level of opportunity. The more you slice, the more focussed the keywords you see. This makes it easy to identify SEO opportunities. For example, you could use the most popular search term for a topic in your page title, and scatter synonyms elsewhere.
Your keyword research covering document will provide a precis of the biggest opportunities.
Our reports can also inform your content marketing calendar. Our keyword research shows which landing pages will be evergreen, and must be visible at a specific time of year. By highlighting the peak months for each search term, you can schedule your work and plan when to publish.
The way people search has changed. In most verticals, searches on mobile phones are overtaking searches from desktop PCs. The emerging presence of virtual assistants (such as Amazon Echo and Google Home) will further diversify the way we search.
The breadth of similar-but-different ways to ask the same question makes this difficult to capture with traditional keyword research. To overcome this, we cleverly combine popular keywords with semantic language modifiers. This gives us questions, topics and conversational phrases to address on your website.