Programmatic Display Advertising
We’ll use Programmatic Display to engage and motivate your audience
From RTB (real time bidding) to direct publisher deals – we use Programmatic Display to enable you to deliver your audience the right message, on the right device, alongside the right media, at the right time.
We enable this by harnessing several key ingredients:
- Combining first and third party data with our own algorithms to deeply segment your audience based upon their propensity to do business with you.
- Using the market’s best demand side platform (we use Google’s DoubleClick Bid Manager) to deliver your message to our choice of over 900m websites.
- Layering the tech with over 100 years of Paid Media experience, ensuring we optimise technical performance and sprinkle your campaign with some marketing serendipity.
- And if you don’t have a creative agency we’ll help you by using our in-house team to craft adverts that enhance your customers experience of your brand.
A commitment to transparent and brand safe Programmatic Display
We have a contractual commitment to transparency with all clients. You’ll pay a flat fee, where any ad-tech or media owner incentives are disclosed and returned to you.
We do this because we believe Programmatic Display should be better. For several years it’s been treated as a cheap media, with brands chasing mass audiences, endangering their brand through poor customer experiences, and often not knowing where their money has been spent.
We stand for something different.
We have a heritage in media planning, so your brand’s safety and the experience your customers have when they engage with your display creative will always be front and centre.
Our Tech Stack – DoubleClick
Our DSP (demand side platform) is Google’s DoubleClick Bid Manager. For Programmatic Display campaigns it’s the best ad-tech in the market, here’s why:
- Unrivalled specificity for audience targeting with 35 third party data providers
- Access to over 900m websites and 100 Ad Exchanges
- Industry leading fraud protection
- Diverse trading options, including programmatic guaranteed, open exchange and direct deals
- The only DSP with YouTube inventory
- With dozens of dimensions and metrics, and over twenty types of reports, DBM give unrivalled reporting on performance
- Synchronisation with the DoubleClick stack, including DoubleClick Studio, allowing us to weave in dynamic creative