The UK population spends just under 20% of its time online on social media. Users share a vast amount of personal information on social media, in turn providing vital data which acts as gold dust for your digital marketing, giving us unique insight and allowing us to craft highly relevant and valuable audiences.
We combine the third party data from social media platforms with your first party data to build you custom audiences, and then we grow your audience by mirroring your most valuable audience segments and engaging them with the right messaging.
We use a tried and tested methodology, combining a variety of in-house skills to craft and optimise campaigns. These include:
In social media speed wins. You need to take an agile and dynamic approach to creative. We help clients set the right pace with our in-house Creative team, providing content assets and advertising that range in complexity from native to static ads.
There was a time when it was feasible to get traction organically on social media for a brand. Now, unless you have a John Lewis Christmas ad to share, this is becoming very difficult. The reasons for this are that the main social media owners have built vast audiences, floated their businesses, and now need to generate revenue for shareholders. That’s why social media is now a pay to play environment.
And when done well, it’s worth the investment. The granular targeting possible within social media means it can equally perform as a direct response last click channel or as a brand building or awareness platform.
We provide a range of Paid Social Media services, on an ongoing or consultancy basis.
We provide a range of Paid Media services, on an ongoing or consultancy basis.