We develop Paid Media Strategies where success is guaranteed

We will enhance your performance in Paid Media with a strategy that combines the best ad-tech with our creative talent, and we’ll hold ourselves financially accountable for your success.

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We’re trusted by a host of exciting brands

Financial Times Grazia Gatwick Airport Hitachi Clintons Empire

Paid Media Strategy

Becoming part of your team

The first thing we will do is ensure our experts become a natural extension of your team to gain an in-depth understanding of your business. We will develop a detailed understanding of your audience, ambitions, sector and marketing. From here we can swiftly move to diagnose your strengths, weaknesses, opportunities and threats, before building our strategy and presenting it to you alongside forecasts for you to benchmark our performance by.


Helping you mature

Our Paid Media strategies work through an established maturity model. Brands engage us at various stages of complexity, and we work with them to continually evolve their campaigns. Starting with the basics, here is a top line chronology of our attack:

  • Make sure we are accurately tracking the right data and have an agreed forecast for what success looks like.
  • Optimise the last click. From Google AdWords to Bing we will use a mixture of our own algorithms, AI and expertise, and we’ll utilise the best ad-tech available (we use Google’s DoubleClick tech stack) to ensure you have optimal performance in this most rewarding and critical area.
  • Coupling your first party data alongside our own algorithms and DoubleClick, we will re-engage the most valuable elements of your audience. Our media mix will become richer at this stage, involving search (using the likes of RLSA), Paid Social Media, and Display.
  • Mirroring your audience. Combining your first party data with second and third-party data will allow us to find people that mirror your most valuable customers, meaning we can grow your audience in the most effective manner possible. At this stage, we will be active across the entire funnel of paid media (search, social and display).
  • Programmatic Display and Social Media. Using DoubleClick, with access to over 900m websites, we will use cutting edge programmatic display buying to grow your business by reaching a valuable new audience, at the right time, on the right device, with the right message.

Being aware of your wider marketing mix

We do not wear blinkers. We are aware that you, as a senior marketer, are spinning lots of plates and that digital paid media is just one of them. That’s why we develop Paid Media strategies that compliment your other marketing channels, both on, and offline.


Staying agile

Technology moves fast, changing consumer behaviour as a result. Media owners consistently develop new routes to their inventory and audiences. Ad-tech and data evolve technically whilst the legal framework for our market simultaneously updates. That’s why we work in an agile fashion, working in two week sprints, talking to you regularly, and being able to move fast to gain you a competitive advantage when the chance arises.

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Our Paid Media expertise

We provide a range of Paid Media services, on an ongoing or consultancy basis.

Paid Media Strategy

Grow market share via data driven strategies from our award-winning team.

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PPC (Pay Per Click)

Increase sales or leads immediately with last click conversions.

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Programmatic Display

Communicate with the right people, at the right time, on the right device, with the right choice of media.

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DoubleClick

Utilise the world’s best ad-tech stack to synchronise everything from your data management, to your display, to your PPC.

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Paid Social Media

Invest in brand building, engagement, leads or sales with acutely targeted activity.

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“Outstanding team performance from the guys at RocketMill. The turnaround we have witnessed over the past 7/8 months has been very impressive, achieving demanding targets but delivering this at a decent CPA. ”
Rob Litawski
Bauer Media
Bauer Media

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