The first thing we will do is ensure our experts become a natural extension of your team to gain an in-depth understanding of your business. We will develop a detailed understanding of your audience, ambitions, sector and marketing. From here we can swiftly move to diagnose your strengths, weaknesses, opportunities and threats, before building our strategy and presenting it to you alongside forecasts for you to benchmark our performance by.
Our Paid Media strategies work through an established maturity model. Brands engage us at various stages of complexity, and we work with them to continually evolve their campaigns. Starting with the basics, here is a top line chronology of our attack:
We do not wear blinkers. We are aware that you, as a senior marketer, are spinning lots of plates and that digital paid media is just one of them. That’s why we develop Paid Media strategies that compliment your other marketing channels, both on, and offline.
Technology moves fast, changing consumer behaviour as a result. Media owners consistently develop new routes to their inventory and audiences. Ad-tech and data evolve technically whilst the legal framework for our market simultaneously updates. That’s why we work in an agile fashion, working in two week sprints, talking to you regularly, and being able to move fast to gain you a competitive advantage when the chance arises.
We provide a range of Paid Media services, on an ongoing or consultancy basis.