We use machine learning to learn about people.
Machine learning describes a class of statistical techniques and algorithms that work by identifying patterns with data. The role of our Analysts is to manipulate data and algorithms to accurately identify patterns that serve a useful business purpose.
For example, the common traits of loyal customers, or the types of messaging most effective for a given segment of your audience.
While machine learning is not a silver bullet to solve all problems, it excels in situations that would otherwise take thousands of man-hours to complete.
We’ve applied machine learning techniques to predict the purchasing propensity of a potential customer, the likelihood of a loyal customer to leave, and to identify near-duplicate content across tens of thousands of pages. Each instance has saved our clients not just time, but money too, freeing up resource to focus on aspects of the business that require a human touch.