The use of data within marketing is evolving rapidly, and with that comes new tools and techniques to extract every ounce of value from available information. Increases in computational power, cheap data storage, the ability to process enormous troves of data, and the availability of cost-effective cloud-based infrastructure has greatly reduced the barrier to entry. These new capabilities pave the way for a different breed of data analysis: machine learning.
Machine learning describes a class of statistical techniques and algorithms that work by identifying patterns with data. The role of our Analysts is to manipulate data and algorithms to accurately identify patterns that serve a useful business purpose. For example, the common traits of loyal customers, or the types of messaging most effective for a given segment of your audience.
While machine learning is not a silver bullet to solve all problems, it excels in situations that would otherwise take thousands of man-hours to complete. At RocketMill, we’ve effectively applied machine learning techniques to predict the purchasing propensity of a potential customer, the likelihood of a loyal customer to leave, and to identify near-duplicate content across tens of thousands of pages. Each instance has saved our clients not just time, but money too, freeing up resource to focus on aspects of the business that require a human touch.
We provide a range of Data & Insight services, on an ongoing or consultancy basis.
Our work is celebrated across the industry.