The Google Analytics & Tag Manager Agency

From UK lead generation websites to global e-commerce installations, our experience and accreditations of the Google Analytics 360 Suite will ensure you identify and resolve any problems with the way users are experiencing your site.


We’re trusted by a host of exciting brands

Dropbox Kimberly-Clark National Geographic

Google Analytics & Tag Manager Services

How we do it

Google Analytics

The difference between an off-the-shelf installation of Google Analytics and a well configured setup and is like the difference between a magnifying glass and the Hubble telescope. Being able to trust your data, accurately measure performance, identify trends, and learn about the behaviour of users on your website is no longer a nice-to-have in today’s digital world.

Whether you are starting afresh or looking to enhance an existing setup, our team will work with you to propel your Google Analytics configuration to the next level. We’re on hand with expert advice, every step of the way – from requirements gathering, to implementation and training.

What sets us apart is our ability to align data collection to the needs of your organisation, ensuring you start to receive real business value from day one. Additionally, we help ensure continued success by working closely to embed analytical processes and expertise within your business.

Google Tag Manager

An effective tag management solution empowers an organisation to change its mind-set from “How do we measure this?” to “What should we measure?” resulting in consistent and continual measurement improvements.

By deferring much of the implementation of marketing tools to an intuitive interface, Google Tag Manager enables marketers and analysts to better control the configuration of tools. It also ensures developers no longer need to pore through complex documentation for each new marketing tool they’re asked to implement on the website.

Our team have worked on dozens of bespoke Google Tag Manager configurations, for a range of clients. Through careful planning and a high level of technical proficiency, we’re able to design your optimal tag management solution and work directly with your developers to make it a reality.

Training and development

Data is passive and has no inherent value – it’s the interpretation and usage of data that drives business transformation. For this reason, we work hard to empower you with all the skills and processes needed to unlock the value of your proprietary data.

From introductory Google Analytics training for marketers to technical Google Tag Manager implementation for developers, we offer a wide range of bespoke training for in-house teams.

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“RocketMill have proven themselves to be integral to our ongoing strategy. Working with our development agency they have extracted and arranged data to provide insights that historically have been lacking from our business. These insights in tandem with intelligent automation will drive our business to spend more efficiently and increase the quality of our applicants. Fantastic people with cutting edge knowledge to boot! ”
Craig Hope

Video case study: How We Used Data to Accelerate B&CE’s Business Growth

Our Data & Insight services

We provide a range of Data & Insight services, on an ongoing or consultancy basis.

Automated Digital Marketing Reporting

Real time reporting tailored for your organisation, from the C-Suite to the Marketing teams.

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Business Intelligence & Data Analysis

Empower your decision making with actionable insight.

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Google Analytics & Tag Manager

From implementation through to customisation and insight, we’re qualified to help you.

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Machine Learning & Predictive Analysis

Design algorithms to empower your business on challenges such as customer segmentation and churn prediction.

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The Data & System Integration Agency

Create a definitive overview of your customer data, empowering decision-making.

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Recent awards

Our work is celebrated across the industry.

Our insight

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Video: How to Use Data in Your Content Strategy

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Video: How Custom Campaign Tagging Destroys Data Attribution

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Video: Achieving Focus with Data

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