Use data to understand your customer.

Customer Analytics Services

We help you understand your customer. Who they are. How they behave. What makes them tick. It’s more than that though; we make it actionable so that you can market to them effectively and maximise your returns.

Our Customer Analytics Services.

Customer Database Strategy

Generate actionable recommendations towards a simple, yet comprehensive dataset of the people at the core of your business, including what to collect and how to organise the information.

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CRM Analysis

Find the 'eureka' moments within your database so that you can identify what both ‘typical’ and ‘high value’ customers look like and how they interact with your product and brand.

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Audience Segmentation

Increase the efficiency of your communications by splitting your CRM into smaller groups for targeting and marketing, based on personal, behavioural and transactional data.

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Personalisation

Leverage machine learning to deliver personalised communications to your customers, e.g. targeting those most likely to purchase over the next month.

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Econometrics

Understand the true impact of your online and offline media investment and how non-media factors such as seasonality, competitors and political issues influence your KPIs.

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Recent Awards

Our work is celebrated across the industry.

RocketMill wins five drum recommended digital awards thanks to impressive client feedback.

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