Customer Database Strategy
Generate actionable recommendations towards a simple, yet comprehensive dataset of the people at the core of your business, including what to collect and how to organise the information.
Find the 'eureka' moments within your database so that you can identify what both ‘typical’ and ‘high value’ customers look like and how they interact with your product and brand.
Increase the efficiency of your communications by splitting your CRM into smaller groups for targeting and marketing, based on personal, behavioural and transactional data.
Leverage machine learning to deliver personalised communications to your customers, e.g. targeting those most likely to purchase over the next month.
Understand the true impact of your online and offline media investment and how non-media factors such as seasonality, competitors and political issues influence your KPIs.