CRO Tracking & Analysis

Conversion Rate optimisation is not just about the Conversion Rate. It’s about understanding the user and making informed decisions to improve your performance. But it’s impossible to understand the user if you know nothing about them. A successful CRO campaign relies on detailed and accurate data that guides decisions and allows us to improve your offering for your customers.


We’re trusted by a host of exciting brands

Grazia Gatwick Airport Hitachi Clintons Empire

CRO Tracking & Analysis

What we do

Understanding the user

To understand your users, you need to know their behaviours and habits. We use the latest technology to track users across your website and highlight where performance is poor or users are getting frustrated. This ensures we are always focused on the areas that will have the biggest impact, whether that be poor usability through your checkout funnel, or lack of vital information on your landing pages.

How we do it

Our analysis can be broken down into two areas, Quantitative and Qualitative:

Quantitative data

Simply put, it’s the numbers. We use analytics and CRM data to analyse performance and gain a statistical understanding of your performance. This is often our first step and allows us to assess the website as a whole, spotting where opportunities may lie before honing our analysis.


As a Google Premier Partner we are experts in Google Analytics and Google Tag Manager, allowing us to audit your current tracking setup to ensure that your data is accurate and reliable. We build a full picture of the conversion funnel by tracking all important interactions, allowing us to analyse performance and report on the key areas of concern.


Layering on CRM data shows us to see how valuable an audience or user can be to your business. Campaigns often lack the impact they promise, as too much time is spent focusing on unprofitable activities. Our campaigns focus on achieving your business goals, weather that be increased revenue, or improved customer retention.

Qualitative data

The more descriptive data that allows us to understand how your users think or feel.


These allows us to aggregate the interaction of all users on a particular page design or layout. Understanding how users are reacting, where they are clicking, how they scroll on the page, how much content they interact with and what information they miss completely. All of this plays a part in understanding how a particular part of the conversion funnel is performing, and more importantly, how it can be improved.

User recordings

Watching a users activity on site from start to finish gives you the whole picture. A user journey is more than just time on page and number of pages per session. Our technology can record every user session on your site, allowing us to play back each users activity. This allows us to validate our hypothesis and to see first hand, what struggles and frustrations a user might have.

Polls & surveys

Asking users for feedback is often the quickest route to solving your problems. The voice of the users is often ignored, but simple and quick surveys provide real insight into what a user really thinks about your product or service. Onsite surveys can be set up in minutes and there’s no reason for you not to be listening to your users. Our campaign managers are experienced in crafting engaging questions that gather insights and actions without interrupting or damaging the current user experience.


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“Consultative, proactive and creative - RocketMill is a customer and performance focused partner. They're a very natural extension to our business. ”

Video case study: How we increased Gatwick Airport’s bookings on mobile by 21%

Our Conversion Rate Optimisation services

We provide a range of CRO services, on an ongoing or consultancy basis.

Campaign Strategy

Build a plan for quick wins and long term success.

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Hypothesis Generation

Discover areas where you can quickly improve conversions.

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Reporting & Insight

Collect and report on critical data in real time.

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Tracking & Analysis

Fast track your results with expert insight.

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Bring agility to your testing with market leading technology.

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Recent awards

Our work is celebrated across the industry.

Our insight

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