CRO Campaign Strategy

Most companies know they want to generate more revenue or improve their conversion rates, but very few know exactly how to achieve this and avoid running a failed campaign.

When working on an optimisation campaign, it’s important to have specific goals and a clear strategy for achieving them. Without either of these, running a successful campaign is almost impossible.

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How we do it

Understanding the problem

Before starting any campaign, it’s important to understand the true reason for your conversion rate or revenue not being where you want them to be. Is it the Information Architecture? Is it a usability issue? Maybe it’s the value proposition of your product or service? Without knowing the real problem you’re just guessing and are unlikely to achieve a positive outcome.

Our CRO team is trained in user behavioural analysis and use the latest tools and software to demystify your conversion issues. When we know the real reason that your users aren’t converting, we can build an effective campaign to improve your online performance.

Setting campaign goals

When setting goals or KPIs for a campaign, the focus tends to be on improving conversion rate or revenue. This is great, and is ultimately the end goal of any campaign – however, if this is your only goal, you’re thinking too broadly and your campaign will lack structure and impact. To ensure we are working towards the right goal we build a strategy that focuses on the bottlenecks in your conversion funnel.

Putting the user first

Most companies lack the ability to see their digital assets from the user’s perspective. They often use language that can only be deciphered by the company itself and puts the company’s needs ahead of what the user wants.

Communication goes both ways on your website, and we bring the balance to the conversation. By putting the user first, answering their questions and fulfilling their needs, we increase the likelihood of conversion.

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What Our Clients Say

“Being a small team ourselves we were thrilled to find a local agency that approached our business with such energy and enthusiasm. RocketMill demonstrate an abundance of skill and knowledge which allows us to continually improve and grow. They are truly a pleasure to work with.”
Faye Price
Online Marketing Manager

CRO Insight

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Come and meet our Brighton team

Getting CRO right can have a huge impact on your success. Why not come and meet the Conversion Optimisation team at our Brighton offices? We’ll be pleased to show you how we can help maximise your conversion rate.

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