Before starting any campaign, it’s important to understand the true reason for your conversion rate or revenue not being where you want them to be. Is it the Information Architecture? Is it a usability issue? Maybe it’s the value proposition of your product or service? Without knowing the real problem you’re just guessing and are unlikely to achieve a positive outcome.
Our CRO team is trained in user behavioural analysis and use the latest tools and software to demystify your conversion issues. When we know the real reason that your users aren’t converting, we can build an effective campaign to improve your online performance.
When setting goals or KPIs for a campaign, the focus tends to be on improving conversion rate or revenue. This is great, and is ultimately the end goal of any campaign – however, if this is your only goal, you’re thinking too broadly and your campaign will lack structure and impact. To ensure we are working towards the right goal we build a strategy that focuses on the bottlenecks in your conversion funnel.
Most companies lack the ability to see their digital assets from the user’s perspective. They often use language that can only be deciphered by the company itself and puts the company’s needs ahead of what the user wants.
Communication goes both ways on your website, and we bring the balance to the conversation. By putting the user first, answering their questions and fulfilling their needs, we increase the likelihood of conversion.