CRO Hypothesis Generation

The most important skill in CRO is the ability to come up with creative and effective solutions. Testing a hypothesis that doesn’t solve the problem or is founded on incorrect information wastes time and money. That’s why our team is skilled in Front-End Development, UX, Psychology and Statistical Analysis; bringing together all the necessary assets to generate great hypotheses.


We’re trusted by a host of exciting brands

Grazia Gatwick Airport Hitachi Clintons Empire

CRO Hypothesis Generation

What we do

Bright minds and great ideas

Our campaigns are fueled by great ideas. We build and maintain a campaign hypothesis board that is constantly developed and revaluated to power our activity and ensure our focus is on the most promising hypothesis. Based on extensive research and analysis our success rate is unparalleled. Our ability to understand a users thoughts and feelings means our hypothesis result in improved performance time after time.

How we do it

Hypothesis scoring algorithm

We have developed our own hypothesis scoring system, which enables us to rank and order our hypothesis, giving clear direction to the campaign. Our ability to predict the potential value of a hypothesis means your campaign will build steadily towards achieving your goals.

Seamless integration

We work closely with our clients internal teams to ensure that any proposed activity can coexist with your internal processes seamlessly. Our skills in development mean we understand the implications of any proposed changes and the resource required to achieve the desired outcome.

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“Consultative, proactive and creative - RocketMill is a customer and performance focused partner. They're a very natural extension to our business. ”

Video case study: How we increased Gatwick Airport’s bookings on mobile by 21%

Our Conversion Rate Optimisation services

We provide a range of CRO services, on an ongoing or consultancy basis.

Campaign Strategy

Build a plan for quick wins and long term success.

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Hypothesis Generation

Discover areas where you can quickly improve conversions.

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Reporting & Insight

Collect and report on critical data in real time.

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Tracking & Analysis

Fast track your results with expert insight.

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Bring agility to your testing with market leading technology.

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Recent awards

Our work is celebrated across the industry.

Our insight

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Video: The (Cognitive) Shortcuts To Making More Money

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