Successful video content begins with good planning. Whether creating a video from scratch or repurposing an existing asset, planning is the critical first step to ensuring success is achieved.
As with any content creation, audience research is paramount. You must speak to your customers in the right way, at the right time, in the right place.
Our audience research methods include:
Once we know who we’re targeting, we can identify where to target them. By doing this in advance of production, the platform’s considerations are incorporated early on. Do we need portrait or landscape video? Should we include subtitles? What length and structure would work best?
For any video strategy, it’s critical the right type of video is chosen to suit the intended purpose, audience and platform.
Some examples include:
Once the audience, platform and format are agreed, production can begin.