Content Promotion

We believe in creating content that deserves to be shouted about – and we’ve got one of the best megaphones around.

Publishing is the halfway point, and we’ll work hard to make sure the content we produce improves in performance over time.

Enquire Now

What we do

As part of the content strategy process, we will investigate where your most engaged audiences are and produce a clear promotional plan to reach them. This allows us to put your brand in front of the right people, at the right time, building awareness and authority.

From promoted tweets and sponsored LinkedIn posts, to producing content for industry-specific publications, we’ll reach out to your potential customers, wherever they might be, and encourage them to explore your editorial, and your brand.

How we do it

Building personas

Using a combination of data analysis and fieldwork we’ll define clear personas that reflect your customers. Once we’ve identified your target audience, we’ll find out where they are online and build a promotional strategy to reflect this.

We will then reach out to them with content we know they’ll enjoy, building your brand’s reputation and encouraging an engaged following.

Ongoing optimisation

We’ll experiment with different messaging to ensure your content performs on social channels, and optimise for organic search over time.

We can even bring historic content back to life and promote it to new audiences.

Integrated campaigns

Whether your assets are promoted via display advertising, organic search or traditional PR, we’ll work with our internal teams to ensure coverage is maximised.

The best content plans improve digital marketing efforts across the board, and our agile approach means our teams can work seamlessly together to successfully meet your goals.

Start your RocketMill campaign Enquire

What Our Clients Say

“RocketMill isn’t just a supplier to us, it acts like a true partner. Not only do they know what’s happening some time before it’s happened, but are ready with a prioritised action plan of how we should deal with it now.”
Simon Jary
Publishing director

Content Marketing Insight

Video: Why You Need to Burn Your Blog

Watch Video

Video: The Importance of Showing Your Audience Respect (Just a Little Bit)

Watch Video

Video: Digital Transformation: A Rough Guide

Watch Video

Come and see us in Brighton

Our Content Marketing team can promote both on-site and campaign-based content to ensure it is seen by the right people. Visit us at our offices near Brighton station to find out how we can help.

Contact Us