We optimise content for people and search engines

Content marketing isn’t about publishing as often as possible; it’s about making sure every page on your site provides maximum value for your audience. We ensure you deliver this value by optimising your content as part of our on-going content marketing campaigns, staking our financial reward upon your success along the way.

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We’re trusted by a host of exciting brands

Gatwick Airport Hitachi Dropbox Empire

What we do

The content optimisation strategies we develop could include anything from Header tag updates to a ground-up rebuild of your site’s Information Architecture.

Our optimisation work is always developed with our client’s goals in mind, and we focus on the areas of your website that are underperforming, but have high potential to perform well. We’ll work within your brand and tone of voice to improve user engagement, conversion, and organic rankings.

We believe content optimisation is just as important as the creation of fresh content assets in ensuring your website performs well.


How we do it

Keyword research

For historic content that may be performing poorly, it is often possible to revitalise it with a simple rewrite that targets relevant search terms. The simple act of matching on-page copy to user behaviour can drastically increase organic search traffic, on-page engagement and conversions.


Data analysis

Combing through data we collect from Google Analytics and other sources allows us to see where your visitors are leaving the site or where they are failing to find answers to their questions. We can then address the content on those pages to see what might be missing or need updating.

For large websites we work with our Data & Insight team, using the Google Search Console API to analyse site-wide performance to identify where we can have the largest impact.


Workshops

Workshops with clients are invaluable to us when devising content strategies and identifying optimisation opportunities. We use exploratory sessions and user journey mapping workshops to efficiently identify areas on a website in which content may be underperforming, or missing entirely.

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How we helped IDG achieve record Black Friday traffic

“RocketMill deliver exactly what they promise. We really feel the whole RocketMill team are engaged in our business, our objectives and the shared success of our campaigns. ”
COLIN MORRISON
TCHIBO COFFEE
TCHIBO COFFEE

Our Content Marketing services

We provide a range of Content Marketing services, on an ongoing or consultancy basis.

Content Strategy

Build a strategy for lasting success.

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Promotion

Ensure your content meets your audience.

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Production

Use sector specialists to deliver content of real value.

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Optimisation

Optimise for search, social, engagement, user experience and conversion.

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Localisation & Translation

Sell like a local with an internationalised site

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Awards this year

Our work is celebrated across the industry.

Our insight

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Video: The Art of Editorial Guides

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Video: Why Stock Imagery Should Die – and How to Kill It

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Video: How We Optimised Thales L&D’s Content For Users & Search Engines

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