We optimise for people first, and search engines second.

We maximise the value of your content.

Content marketing isn’t about publishing as often as possible; it’s about making sure every page on your site provides maximum value for your audience.

We ensure you deliver this value by optimising your content as part of our on-going content marketing campaigns, staking our financial reward upon your success along the way.

We take a people first approach to optimisation.

Our content optimisation strategies could include anything from simple copy tweaks to a ground-up rebuild of your site’s Information Architecture.

Our optimisation work is always developed with your goals in mind, and we focus on the areas of your website that are underperforming, but have high potential to perform well.

We’ll work within your brand and tone of voice to improve user engagement, conversion, and organic rankings.

We believe content optimisation is just as important as the creation of fresh content assets in ensuring your website performs well.

First, we investigate what people are looking for.

For historic content that may be performing poorly, it is often possible to revitalise it with a simple rewrite that targets relevant search terms.

The simple act of matching on-page copy to user behaviour can drastically increase organic search traffic, on-page engagement and conversions.

Then we identify where people might be struggling.

Combing through data we collect from Google Analytics and other sources allows us to see where your visitors are leaving the site, or where they are failing to find answers to their questions.

We can then address the content on those pages to see what might be missing or need updating.

We work closely with our Data & Insight team, using the Google Search Console API to analyse site-wide performance to identify where we can have the largest impact.

We work with your people to identify new opportunities.

Workshops with clients are invaluable to us when devising content strategies and identifying optimisation opportunities.

We use exploratory sessions and user journey mapping workshops to efficiently identify areas on a website in which content may be underperforming, or missing entirely.

Our Content Marketing Services

Content Strategy

Build a strategy for lasting success.

Learn More

Video Marketing

We can plan and create the perfect video strategy for you.

Learn More

Influencer Marketing

People-powered campaigns that increase awareness & conversions.

Learn More

Promotion

Ensure your content meets your audience.

Learn More

Production

Use sector specialists to deliver content of real value. Find out more Optimisation Optimise for search, social, engagement, user experience and conversion.

Learn More

Optimisation

Optimise for search, social, engagement, user experience and conversion.

Learn More

Case Study

How we helped IDG achieve record Black Friday traffic

Even when the subject matter gets very technical you don't feel bewildered or left behind. It’s great advice has been invaluable in helping IDG grow its traffic and its editorial strategy to become a market leader in its field. We would, and have many times, recommended RocketMill as a superb business partner.

Simon Jary IDG Tech Media
Read Case Study

Knowledge

You’re Using Alt Text Wrong – You Just Can’t See It

Alt text can significantly improve your website's experience for those using scree readers. Joe Buzzard explains why it's so important and how you can make your content more accessible.

Watch

Recent Awards

Our work is celebrated across the industry.

RocketMill wins five drum recommended digital awards thanks to impressive client feedback.

Learn more