Content Marketing

We craft content strategies that help clients build brand authority online, in turn creating loyal audiences, not links.

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The web is a blank canvas, and what lives there should be more than just words on a page. We’ll help you create the best editorial and creative content for your audience and, ultimately, your business.

All our content marketing work has the long-term in mind, and is only ever concerned with achieving lasting value for you. Our ultimate aim is to grow your audience across the best channels for your business, foster engagement and build communities. Our content team will work with you to ensure your site:

  • Provides editorial value to audiences and search engines (in that order).
  • Increases your reputation as a trustworthy source of information.
  • Provides a flawless user experience for your audience.
  • Encourages return visits, loyalty, engagement and advocacy.
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What We Do

Content strategy

We collaborate with you from the beginning of the process – you know your customers better than anyone, so your input is vital. This planning (which includes workshops, qualitative and quantitative research, and one-to-one interviews) will inform the aims, themes, formats and schedule of your content strategy.

We work closely with other domain experts in our UX, CRO and Technical SEO teams to ensure the strategies we put together are ambitious and innovative, but achievable and results-focused.

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Production

We believe the best content strategy relies on utilising the best people – so we’ve gone out and found them. Our network of freelance copywriters, journalists, videographers, PRs and multidisciplinary creatives is at your disposal. We’re passionate about supporting freelancers and will always fight for the right people for every brief.

Our content production team is so much more than just a pool of writers. It’s a network of digital experts who can deliver amazing results, whether you’re looking for written editorial, audio, video, or interactive content.

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Promotion

If you’ve published something noteworthy, we’ll help get it in front of the right people. If existing content is underperforming, we’ll show you how to make it sing. Our content marketing campaigns are designed with digital PR in mind, and we can help you find an audience no matter how niche your offering.

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Optimisation

Publishing is the halfway point. We don’t let content languish – we optimise for search, social, engagement, user experience and conversion. We want every page on your site to work as hard as possible for you, and for your audience.

Lasting success in content marketing is what we strive towards, and that means looking after blog posts, on-site resources and landing pages long after they’ve gone out the door.

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What Our Clients Say

“RocketMill isn’t just a supplier to us, it acts like a true partner. Not only do they know what’s happening some time before it’s happened, but are ready with a prioritised action plan of how we should deal with it now.”
Simon Jary
Publishing director

Content Marketing Insight

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Video: Why Securing Your Site is Critical in 2017

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Visit our office in Brighton

The Content Marketing team in Brighton can strategise, implement and refine both on-site and campaign-based content for optimal results. Visit us at our offices near Brighton station to find out how we can help you meet your content goals.

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