Vast budgets, time, research and expertise is invested in SEO (Search Engine Optimisation) and PPC (Pay Per Click) marketing by today’s web conscious companies but surprisingly little energy is expended to protect their reputations online.
There are some fantastic companies at both local and national levels that are suffering from poor reviews online. This has a dramatic impact upon brand perception and sales.
Why are these good companies getting bad reviews? It is often the 1 out of 1000 customers whose experience doesn’t live up to expectations that starts to leave a negative footprint via reviews and social media. Sadly, another cause is cut throat competitors sabotaging their main rivals with similar tactics.
The ever growing social web, the changes to the Google interface for local search, and the typical online journey of today’s consumers makes the need for a company to take control of their reputation online critical.
The good news is that you can take control. By either employing experts such as us, creating contingency plans for quick online responses to certain situations, or simply monitoring online environments that effect your sector you can start to guide the online message and protect your brand.